Everything you need to know about WhatsApp (but were too confused to ask)

by Kay Mathews You might have used it with friends to organize a weekend getaway. Or you dabbled with it when your boss wanted to communicate with the team during a conference. WhatsApp isn’t just a fad; the mobile messaging startup is here to stay, but how does its functionality apply to B2B businesses? WhatsApp, […]

From the Mobile Media Summit: Why creativity matters

Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]

How can you better measure the success of your mobile marketing?

To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]