ecommerce

How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]

mobile analytics

Global Mobile Analytics Market Projected to Reach US $6,186.7 Million by 2024

North America to Remain the Most Profitable Market Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, […]

phone marketing millennials

The Phone Habits of Millennials – and How to Market to Them

Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]

Twitter launches call-to-action buttons for Promoted Tweets

In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]

How Visual Shazam can create a ‘richer customer experience’

Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]

Infographic: App downloads, engagement peak in January

A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]

Infographic: Many mobile users hesitant activating location services on apps

A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]

Inside look at why mobile video advertising is growing fast

There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]

Report: B2B marketers view mobile as ‘crucial enabler’ for sales

Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]