Gil Dudkiewicz is the Co-Founder and CEO of StartApp, which he founded in 2010. StartApp’s goal is to connect partners with consumers in ways that benefit the partner and the consumer, through mobile data insights, helping partners understand what today’s mobile user is really like – where they spend their time in the mobile space, […]
While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]
In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]
2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
With mobile internet users surpassing desktop internet users and Google creating a separate index for mobile friendly websites, having a responsive website is not an option anymore. According to Google, 50% of search queries come from mobile devices, but according to this report 58% of search queries in the United States come from mobile devices. […]
The fax isn’t dead, it’s changing. Communicating by fax is still necessary to many people and businesses in most of the world but it is also changing, switching to fax via mobile. There is expected to be a surge in mobile faxing use, as more people are working from home. Smartphones have become such a […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
North America to Remain the Most Profitable Market Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, […]
Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]
A note to all information technology employees at B2B firms: employers are no longer concerned about shadow IT apps as they view them as beneficial for innovation and cutting costs. According to a new survey from Canvas, a B2B SaaS platform provider for mobile app data collection and sharing, employers are a lot more comfortable […]
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]
Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm. According to a quarterly report on online video in Canada, 53 percent of video campaigns employed at least two devices. This includes 41 percent […]
A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]
In Africa, where roads are often impassible and conflict has put whole swaths of territory off-limits, the Internet is playing a pivotal role in bringing people together. With over 550 million mobile subscribers, Africa is more connected — by phone anyway — than Europe. There’s a good reason why mobile phones have become so popular […]
A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]
All the signs point to business-to-business mobile commerce having a strong showing this year. A forecast released by Forrester Research shows that B2B e-commerce in the US could reach $780 billion in 2015. As promising as those figures are, the future may be even brighter, with B2B e-commerce surpassing $1 trillion by the end of […]
Google Wallet has been around for years, but it had a rocky start as wireless carriers, retailers, and credit card vendors all limited its usefulness. Apple rolled out Apple Pay late last year and through 2015 we have seen Android Pay and Samsung Pay launch to some early success. We also just heard Apple Pay […]
A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary. B2C geofencing is a common practice that is becoming more popular with the saturation of smartphones and smartwatches, high usage of […]
It’s been over three months since Apple released the Apple Watch and with new iPhones and watchOS 2 coming in September, it’s time to consider whether or not an Apple Watch is a good buy for your B2B business. Welcome to a comprehensive review of the Apple Watch, and how the wearable has improved since […]
