Inside look at why mobile video advertising is growing fast

There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]

Report: B2B marketers view mobile as ‘crucial enabler’ for sales

Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]

Make your website mobile-friendly by April 21 and enjoy a Google boost

The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]

10 ways to boost your mobile battery

For workshifting employees and telecommute professionals, extending a mobile device’s battery can be a matter of life or death of a long file. The demand for juice has immensely expanded, particularly as data networks get faster, apps overcrowd the homescreen, and our lifestyles depend more on smartphones and tablets. We know your eyes are constantly wandering […]

How your B2B firm can harness the power of push notifications

Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]

Infographic: How the B2B digital landscape is changing

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality. With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

Your guide to mobile responsive design for 2015

Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates […]

The B2BNN guide for maximizing your mobile memory

In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]