After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]
As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching […]
If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]
If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]
If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the […]
When you think of public relations, you probably think about distributing a press release. After all, you want to get the PR content of your B2B message out to as many people as possible in a short amount of time. But, before you send out your press release, are you sure it engages media members […]
The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. Are you ready? When you are mentioned in […]
As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! Yes, it’s summer, and that means you are supposed to relax. […]
Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]
Curtis Boyd is the CEO/Founder of Future Solutions Media, an online reputation firm based out of Los Angeles. He’s also the CEO of Objection Co., that companies hire to determine if certain negative online reviews contravene a site’s terms of agreement, and lobby the site to take it down. Tell me about Objection Co.? Curtis […]
Lena Elkins is a business and marketing coach, international speaker, and a member of the Forbes Coaches Council. Specializing in magnetic digital marketing, copywriting, sales funnels, and strong money mindset, Lena takes a straight-forward approach to breaking through major barriers, and reaching accelerated success for her clients. Lena has been featured in more than 100 […]
The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]
It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]
Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]
When you’re a small company, it can be hard to get noticed. Often you simply don’t have the budget to make a big splash. Fortunately, that doesn’t mean it’s impossible. There are a lot of public relations (PR) tools out there that can really help you out. You just need to know where to look. […]
David Meerman Scott originally coined the term “newsjacking.” The term describes how marketers and other public figures can leverage breaking news and social events in order to make their voices heard. Think of it as “adding your two cents” to emerging conversations. It’s a slick way of promoting your company in the process. The point […]
