If you’ve reached something of a cruising altitude with your ABM strategy, it’s certainly cause for feeling gratified. Implementing ABM effectively and growing it is no small accomplishment. After all that hard work, it’s time perhaps to ease up on the throttle, but it’s also time to stay vigilant about your ABM effort. It’s a […]
Tag: revenue
In an age of diminishing accountability, here are two things true leaders must do
A Harvard Business Review report found that one out of every two managers fails at accountability. In fact, accountability is one of the most universally neglected leadership behaviors today – across all functional disciplines of companies. Why is this happening? There is no one answer, but many leaders do not want to come off as […]
Editor’s Note: These are the B2B growth metrics that matter now
Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]
Understanding the Licensing Business Model
Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]
Crowdholding: A Decentralized and Redistribution Platform
The exponential growth of technology continues to offer the world a wave of opportunities in the 21st century. But depending on who you ask, the innovation sparked by technology runs of the risk replacing, and automating industries in two to three decades from now. Since the great financial crisis, the marketplace has witnessed an explosion […]
Report: 70% of B2B marketers responsible for generating revenues
A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales. The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher […]
Growth Marketing Conference: ‘You have to do bigger, better things to hit revenue goals’
The term “growth marketing” or in some quarters “growth hacking” may not have a universally agreed upon definition, but its adherents adamantly believe that it works. On December 3, at the Growth Marketing Conference, in San Francisco’s Hotel Kabuki, the day’s opening panel session, “The Future of Growth Marketing: Tools, Strategies and Tactics” brought together […]