content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]

self publishing

Self-Publishing: Unlocking a Successful Strategy by Using Social Media

Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]

employee advocates

Survey: Only 27% Act as Employee Advocates on Social Media

Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]

marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

social media campaigns

How to Execute Effective and Robust Social Media Campaigns

The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]

applicant tracking system

How to Use Social Media For Applicant Tracking Systems

Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]

authentic marketing

The Art of Authentic Marketing and Being Organically Influential

The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]

influencer relationship building

Influencer Relationship Building: Panel Discussion at Authentic Marketing Conference

The sphere of marketing is changing drastically, relying more and more on the nuances of digital outreach, according to several experts at the recent Authentic Marketing Conference. “Influencers” –social media, branding and marketing leaders – spoke on how companies can ramp up corporate public profiles. The annual conference took place in Los Angeles, Apr. 28, […]