Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]
Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]
Employers may be encouraging staff to develop mindfulness on an individual level, but a startup called Kudos is offering a more communal approach with software to let peers recognize each other’s accomplishments and drive employee engagement. Kudos offers an application where employees, managers and business leaders can send thank-you notifications, celebrate notable events with awards, […]
While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]
Roope Heinilä is the Co-Founder and CEO of Smarp, an employee communication SaaS provider based in Helsinki, Finland. Smarp’s core business is in enabling organizations to harness the power of their workforce on social media. The company’s products and services allow its clients to leverage the collective power of their team members’ personal networks for […]
Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985, it now has over 8,400 chapters around the world. Last year, BNI generated 9.1 million referrals resulting in $13.1 billion in closed business for its members. Called the “Father of Modern Networking” by CNN, […]
LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]
I had every intention of writing about social listening this week, but in the wake of Twitter erupting over the loss of Dr. Stephen Hawking, I couldn’t really write about anything else. Hawking, despite his physical disability, inspired millions around the world. Social media is normally dominated by celebrities, rock stars, and those we generally […]
I found myself explaining social media to someone that hesitatingly admitted to not using it. I was under the misconception that everyone was on at least one social network, so I’m often surprised when I meet people who don’t use it at all. Or if they do, don’t know what they should and should not […]
The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility. This applies to everyone you meet with for the first time. All things being equal, a positive first impression means they will trust you to help them. A negative first impression can only be corrected by time and […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
Tamara Littleton is the CEO and Founder of UK-based The Social Element and Polpeo. An instrumental player in the launch of the BBC’s digital offering, Tamara recognized the potential of social media engagement for brands, and then launched The Social Element in 2002, before the explosion of social media. She started with a £10,000 ($17,300 CDN) […]
Destination Canada has launched a network to collect, manage and share user-generated photos and videos with other travel and tourism marketing organizations, offering an example of how non-competitive firms in the same industry can work together to solve content marketing challenges. Based on technology from Toronto-based CrowdRiff, the user generated content (UGC) network pulls in […]
Michal Sadowski is founder and CEO of Brand24, a social listening tool used by over 2,000 clients, across 80 countries. He is a mentor at the Startup Weekend and Founder Institute, author of the bestselling book “Social Media Revolution”, and awarded with a “Best Co-Founder” prize in The Next Web Startup Awards 2013. He was […]
We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]
