LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

CapGemini

CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks

The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]

Vaynerchuk

Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple

Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]

datametrex conversational intelligence

Datametrex: Big data meets conversational intelligence

We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V).   You and I met […]

sales coach

A sales coach offers his best advice on making great first impressions with customers and prospects

Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility.  This applies to everyone you meet with for the first time.  All things being equal, a positive first impression means they will trust you to help them.  A negative first impression can only be corrected by time and […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

Destination Canada

Destination Canada pioneers industry-wide UGC network to address content marketing needs

Destination Canada has launched a network to collect, manage and share user-generated photos and videos with other travel and tourism marketing organizations, offering an example of how non-competitive firms in the same industry can work together to solve content marketing challenges. Based on technology from Toronto-based CrowdRiff, the user generated content (UGC) network pulls in […]

B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

must have technology

Are you overwhelmed with social media, AI, SEO, or other technology?

What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]

Classification

The most important content question (and how to answer it)

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]

self publishing

Self-Publishing: Unlocking a Successful Strategy by Using Social Media

Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]