Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

Adobe Stoke Pulse

How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]

Kudos peer recognition

Kudos uses social applications to extend mindfulness across employee peer groups

Employers may be encouraging staff to develop mindfulness on an individual level, but a startup called Kudos is offering a more communal approach with software to let peers recognize each other’s accomplishments and drive employee engagement. Kudos offers an application where employees, managers and business leaders can send thank-you notifications, celebrate notable events with awards, […]

Clutch B2B content SEO

Clutch quantifies the importance of SEO vs. social in driving B2B audience engagement

While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]

LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

CapGemini

CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks

The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]

Vaynerchuk

Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple

Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]

datametrex conversational intelligence

Datametrex: Big data meets conversational intelligence

We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V).   You and I met […]

sales coach

A sales coach offers his best advice on making great first impressions with customers and prospects

Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility.  This applies to everyone you meet with for the first time.  All things being equal, a positive first impression means they will trust you to help them.  A negative first impression can only be corrected by time and […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

Destination Canada

Destination Canada pioneers industry-wide UGC network to address content marketing needs

Destination Canada has launched a network to collect, manage and share user-generated photos and videos with other travel and tourism marketing organizations, offering an example of how non-competitive firms in the same industry can work together to solve content marketing challenges. Based on technology from Toronto-based CrowdRiff, the user generated content (UGC) network pulls in […]

B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

must have technology

Are you overwhelmed with social media, AI, SEO, or other technology?

What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]

Classification

The most important content question (and how to answer it)

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]