applicant tracking system

How to Use Social Media For Applicant Tracking Systems

Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]

authentic marketing

The Art of Authentic Marketing and Being Organically Influential

The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]

influencer relationship building

Influencer Relationship Building: Panel Discussion at Authentic Marketing Conference

The sphere of marketing is changing drastically, relying more and more on the nuances of digital outreach, according to several experts at the recent Authentic Marketing Conference. “Influencers” –social media, branding and marketing leaders – spoke on how companies can ramp up corporate public profiles. The annual conference took place in Los Angeles, Apr. 28, […]

customer success

B2B Trending Conversations: AI in ABM, Customer Success, Revenue Summit 2017

Hello again and welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other social platforms in the B2B space. We’ve got a wide range of B2B topics to cover this week, from the latest developments in artificial intelligence and the best ways to leverage social […]

social community

How Social Communities Anchor B2B Digital Programs

Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]

social media

B2B Trending Conversations: Fun with Social Media, Hiring the Perfect SDR, Maximizing SEO

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]

digital risk monitoring

Cyber Security Month: Monitoring Your Social Media Risk

October is Cyber Security Month, so conversations around network, email, and cloud security are trending. What about exposure through social media? Does your enterprise monitor digital risk? Typically, as individuals we see social media as personal networking tools, but your company uses social media for marketing purposes as well. Companies want brand exposure, conversations with […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]