What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]
It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]
Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve been at this social thing a long time, haven’t we? […]
You write B2B content including blogs, social media posts, newsletters, emails, and more each month. You know that it’s important. But… you are not seeing results from all of this work. Why? You may be missing out on some key elements that can take your copywriting from bland to super sales fast! Here’s how… […]
It’s true – the director of a company that helps boost social media messaging is named “Share.” Zoe Share calls herself the Chief Executive Schmoozer at Schmooz Media. Frustrated by small businesses not getting the attention they deserve, she has built the company around her passions of business, communication and creativity. Armed with a Masters […]
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]
Driving more engagement is the ultimate goal of just about any social media marketer, right? So why do so many of us struggle when it comes to our shares and comments? While best practices vary from business to business when it comes to encouraging shares, the fact remains that there are common threads between the […]
Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
There’s nothing like hitting the road, rolling down the window, and feeling the breeze whip through your hair. That is, until your tire goes flat. That’s why it’s so important to learn about the dangers of driving. Take the time to educate yourself on drowsy driving, what to do if your RV breaks down, and […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. Therefore […]
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. For example, Twitter […]
The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
Bobby Umar is president of Raeallan, a prolific business coach, and founder of the conference called Discover Your Personal Brand. Inc Magazine named him one of the Top 100 Leadership Speakers, alongside such noteworthy giants as Richard Branson, Brene Brown, John Maxwell and Robin Sharma. Bobby is a four time TEDx speaker, and has more […]
If you own a business, you probably do everything you can to protect it, and also to protect your personal assets. You probably have plenty of business insurance and a legal structure such as a corporation, but there may be one place where you’re vulnerable, and that’s with social media. Social media offers outstanding opportunities […]
If you’re currently struggling with ways on how to market your business in general, you should know that marketing through social media could be the answer you’ve been looking for all this time. Social media gives you the opportunity to both reach out to people you haven’t been able to previously, and to engage with […]
Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]
One person, with one Instagram account, and a ton of followers, might be enough to make an obscure brand, a household name. Though not new, influencer marketing such as this is “increasingly having a huge impact”, noted Stephanie Schoch, senior content marketing manager at Wpromote, in El Segundo, California. “In a lot of ways it’s […]
The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]
