Expensify Super Bowl 2019

Expensify gets in early on the Super Bowl action with an interactive TV commercial

A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]

Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]

Accenture New Applied Now

Accenture commercial shows just how topsy-turvy disruption can make you feel

If you’re at all susceptible to nausea, dizziness or vertigo, watching a new marketing clip from consulting giant Accenture may require considerable stamina. Then again, so does surviving disruption in many established industries. The 30-second spot, which has so far only aired online, follows a female business leader through a fairly ordinary walk through a […]

KPMG TV spot The Entree

KPMG serves sushi and wine to discuss supply chains and capital spending with B2B firms

The road from uncertainty to opportunity could be a pretty daunting journey for a lot of companies, so in KPMG’s latest TV commercial, Joie Chen is making sure her guests have the kind of meal that will sustain them along the way. In ‘Food For Thought,” the consulting giant has the broadcast journalist convene a […]

FedEx Dream 2.0

FedEx offers a dream-like look at what happens while its B2B customers are sleeping

A TV commercial from FedEx suggests that business professionals who track the delivery of items online aren’t even seeing half of what really going in to getting their orders fulfilled. In ‘Dream 2.0,’ an animated series of commonly-shipped items — including a data center server, a medical monitoring device and a wind turbine — move […]

SAP Clive Owen TV spot

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]

AT&T Edge-to-Edge

AT&T commercial shows how technology can address everything except food-stealing coworkers

In some manufacturing organizations it’s easier for people to get along with robots than other employees, based on one of A&T’s most recent TV spots. Though it is still the world’s largest telephone company based on total revenue, AT&T wants enterprise customers to be aware of the wide range of IT services it can offer […]