social community

How Social Communities Anchor B2B Digital Programs

Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]

lead gen, blogging

B2B Trending Conversations: Lead Gen, Blogging, and the Evolution of Digital Marketing

Welcome back to B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other leading social platforms in the B2B space. Whether you’re interested in improving your company’s lead generation, increasing your B2B blog traffic or finishing the sales year like a champ, you’ll find links to timely articles and posts to […]

social saturday_11-18

Social Saturday: ABM, Content Marketing and Wearable Tech

Welcome to our new weekly segment, a weekly roundup of conversations and trends in the social B2B world!  This week, we’ll look at ABM, how to repurpose your existing content, and see where wearable tech is going. ABM  Without Account Planning, #ABM Is Just Account-Based Muck by @jgraymatter of @myleadmd via @linkedin https://t.co/FtP0PnnG6M — Jon […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

lead demand snapchat

To Snapchat or Not To Snapchat, and Other B2B Trending Conversations

It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]

spooky marketing stats

B2B Trending Conversations: Spooooky Marketing Stats (and Other Stuff)

Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]

social media

B2B Trending Conversations: Fun with Social Media, Hiring the Perfect SDR, Maximizing SEO

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]

digital risk monitoring

Cyber Security Month: Monitoring Your Social Media Risk

October is Cyber Security Month, so conversations around network, email, and cloud security are trending. What about exposure through social media? Does your enterprise monitor digital risk? Typically, as individuals we see social media as personal networking tools, but your company uses social media for marketing purposes as well. Companies want brand exposure, conversations with […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]

martech_sf

Our Man at Martech 2016: Archived tweets from Derek Handova’s conference coverage

Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]

MandMCSR

Marketing Corporate Social Responsibility: Tips for B2B enterprises

Drs. Mishra and Modi want businesses to see the importance of being socially responsible and to understand the benefits of CSR. Marketing, their research shows, is key to how others perceive your corporate social responsibility (CSR) efforts. Building stakeholder awareness and evidence-based marketing are among the tips from a recent study that points to the […]