Accenture Marketing Disrupted

Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges

Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]

Startup Marketing Smarts: Podcasts, visual storytelling will be hot trends in 2016

What’s ahead for startup marketing in 2016? Which trends will impact your B2B startup? In many cases, it will be more of the same: content marketing, social marketing and storytelling. If there is an underlying theme, it may be agility, flexibility and the ability to capitalize on opportunities to stand apart in an increasingly noisy […]

Podcast Recapper: Tips on winning at B2B social media

If your B2B firms need a refresher on how to rock it in the social media landscape, this Podcast Recapper is for you. Today we look at an episode of Marketing Smarts, via MarketingProfs and hosted by Kerry O’Shea Gorgone, Instructional Design Manager of Enterprise Training at MarketingProfs, who’s also a speaker, writer, attorney, and educator. This episode […]

Podcast Recappers: How to live-tweet an event like a pro

On this week’s edition of Podcast Recappers we look at an episode of Marketing Nerds, published by Search Engine Journal. Hosted by SEJ Executive Editor Kelsey Jones, Episode #43 features Social Hospitality founder and former SEJ Social Media Manager Debbie Miller, and focuses on social media strategies during events. Specifically, we learn how to live-tweet an […]

Podcast Recappers: Joe Pulizzi’s 6 steps to content marketing success

On this week’s edition of Podcast Recappers we look at an episode of the Social Pros podcast hosted by Jay Baer and Adam Brown, featuring Joe Pulizzi, founder of Content Marketing Institute and author of the books Epic Content Marketing and Content Inc. CMI produces Content Marketing World, the world’s largest content marketing conference, annually in […]

Podcast Recappers: Advice for CMOs courtesy Marketing Smarts

In this week’s edition of Podcast Recappers we look at an episode of Marketing Smarts hosted by Kerry O’Shea Gorgone. Part of the Marketing Profs podcasting network, Marketing Smarts gives listeners advice about a wide variety of marketing topics through interviews with some of the biggest names in marketing. This episode’s focus is career management […]

Podcast Recappers: ‘All marketing, when it’s done right, is content marketing’

If you work in content marketing, this week’s Podcast Recapper is a must-read. Episode eight of Xero Hour, hosted by Saul Colt, featured C.C. Chapman, bestselling author, keynote speaker, in-demand marketing consultant and content marketing expert. “Content marketing is one of those interesting things,” Chapman. “What I like to start with is defining content which I […]

Podcast Recappers: How business success comes through perseverance

On this week’s edition of Podcast Recappers we look at another episode of Xero Hour with Bob Knopp and Saul Colt. In this seventh instalment of the show Colt interviews radio and podcast personality Jesse Thorn about how his broadcasting success could inspire anyone in business. Thorn is the host of NRP’s Bullseye podcast, which examines […]

B2B Podcast Recappers: Striving for ‘unperfection’

In today’s B2B Podcast Recapper we take a look at episode four of Xero Hour with Bob Knopff and Saul Colt. In this edition, Colt interviews marketing and branding expert Rohit Bhargava about how to recognize business trends, and what it takes to create a winning brand. And we’ll learn exactly what “unperfection” means for your business. Bhargava […]

Podcast Recappers: The Tim Ferriss Show is the #1 business podcast for a reason

As a self-proclaimed meta-learner Tim Ferriss is on a mission to “deconstruct world class performance” and empower his audience to replicate it in their own business and personal lives. On The Tim Ferris Show the author of The 4-Hour Work Week has a knack for asking his guests pertinent questions that get right into the guiding forces behind their business decisions.  Episodes […]

B2B Podcast Recappers: Building your ecommerce strategy

Welcome to the first instalment of a new regular feature where B2BNN recaps insightful podcasts chock full of actionable information ideal for B2B professionals. Our first column in this series looks at Xero Hour Episode 1: How to Start an Ecommerce Business. The podcast, hosted by Bob Knorpp and Saul Colt,  features an interview with Window Farms founder and […]

Hashtag Team: B2B marketing challenges, podcasts on career pivots, the key to innovation

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]