Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]
What’s ahead for startup marketing in 2016? Which trends will impact your B2B startup? In many cases, it will be more of the same: content marketing, social marketing and storytelling. If there is an underlying theme, it may be agility, flexibility and the ability to capitalize on opportunities to stand apart in an increasingly noisy […]
If your B2B firms need a refresher on how to rock it in the social media landscape, this Podcast Recapper is for you. Today we look at an episode of Marketing Smarts, via MarketingProfs and hosted by Kerry O’Shea Gorgone, Instructional Design Manager of Enterprise Training at MarketingProfs, who’s also a speaker, writer, attorney, and educator. This episode […]
The rapid pace of technological advancement puts businesses in a time of unprecedented change, and the only way to stay on top is change with it. In this week’s installment of Podcast Recappers, that’s exactly what Andy Lark talks about in Xero Hour episode 18, which is available for free on iTunes. Andy Lark is […]
In the mind of podcaster and startup guru Saul Colt, marketing is much like a game of Risk. In his June 2015 keynote speech at Xerocon Denver he explained what he calls “Saul Colt’s Marketing Risk,” and you can listen to the entire 90 minute speech in episode 17 of Xero Hour on iTunes. The […]
On this week’s edition of Podcast Recappers we look at an episode of Marketing Nerds, published by Search Engine Journal. Hosted by SEJ Executive Editor Kelsey Jones, Episode #43 features Social Hospitality founder and former SEJ Social Media Manager Debbie Miller, and focuses on social media strategies during events. Specifically, we learn how to live-tweet an […]
At the start of Xero Hour episode 15, co-host Saul Colt jokes that he’s run out of guests to interview for the show because everyone is either busy or not answering his calls these days. In this installment of the show has no recourse but to interview his co-host, Bob Knorpp. Such a move works […]
On this week’s edition of Podcast Recappers we look at an episode of the Social Pros podcast hosted by Jay Baer and Adam Brown, featuring Joe Pulizzi, founder of Content Marketing Institute and author of the books Epic Content Marketing and Content Inc. CMI produces Content Marketing World, the world’s largest content marketing conference, annually in […]
In this installment of Podcast Re-cappers we take a look at a recent episode of The Tim Ferris Show. In this episode Tim interviews venture capitalist Chris Sacca. In the 90-miniute talk, Sacca tells us how venture capitalists work, what they look for in an investment, and how we can inspire better entrepreneurial leaders. Tim […]
In this week’s Podcast Recapper we look at Xero Hour episode nine. In this installment of Saul Colt and Bob Knorpp’s show, Colt interviews LinkedIn consultant, keynote speaker, author of New Business Networking Dave Delaney about networking in person, how to use LinkedIn effectively, and why quality trumps quantity when it comes to networking. “I […]
In this week’s edition of Podcast Recappers we look at an episode of Marketing Smarts hosted by Kerry O’Shea Gorgone. Part of the Marketing Profs podcasting network, Marketing Smarts gives listeners advice about a wide variety of marketing topics through interviews with some of the biggest names in marketing. This episode’s focus is career management […]
If you work in content marketing, this week’s Podcast Recapper is a must-read. Episode eight of Xero Hour, hosted by Saul Colt, featured C.C. Chapman, bestselling author, keynote speaker, in-demand marketing consultant and content marketing expert. “Content marketing is one of those interesting things,” Chapman. “What I like to start with is defining content which I […]
On this week’s edition of Podcast Recappers we look at another episode of Xero Hour with Bob Knopp and Saul Colt. In this seventh instalment of the show Colt interviews radio and podcast personality Jesse Thorn about how his broadcasting success could inspire anyone in business. Thorn is the host of NRP’s Bullseye podcast, which examines […]
In today’s B2B Podcast Recapper we take a look at episode four of Xero Hour with Bob Knopff and Saul Colt. In this edition, Colt interviews marketing and branding expert Rohit Bhargava about how to recognize business trends, and what it takes to create a winning brand. And we’ll learn exactly what “unperfection” means for your business. Bhargava […]
As a self-proclaimed meta-learner Tim Ferriss is on a mission to “deconstruct world class performance” and empower his audience to replicate it in their own business and personal lives. On The Tim Ferris Show the author of The 4-Hour Work Week has a knack for asking his guests pertinent questions that get right into the guiding forces behind their business decisions. Episodes […]
Welcome to the first instalment of a new regular feature where B2BNN recaps insightful podcasts chock full of actionable information ideal for B2B professionals. Our first column in this series looks at Xero Hour Episode 1: How to Start an Ecommerce Business. The podcast, hosted by Bob Knorpp and Saul Colt, features an interview with Window Farms founder and […]
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]
Radio continues to endure year after year despite naysayers’ predictions, and an old trend that many thought would dissipate slowly is now making a comeback, thanks to B2B audiences. Current trends seem to suggest the popularity of podcasting is on the way up, not on the way out. In a recent webinar from Edison Research […]
Content marketing is a popular form of digital marketing that enables businesses to create and share content such as videos, blogs, podcasts or infographics to attract an online audience. Content marketers create valuable information for their target market in order to build trust with customers and ultimately convert them into paying customers. They make use […]
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
