What’s the number one worry on the minds of CMOs in the digital age? Fear of losing ground, of falling behind in digital savviness, of becoming irrelevant. No marketing executive ever wants to hear anyone say, “Sorry, but what you’re offering just isn’t relevant anymore.” Social and mobile are the air we breathe these days. Brand […]
Programmatic is a growing sector of the Canadian online advertising landscape, with video and mobile ad spends at the head of a notable upswing. Yet this method of automated advertising, which is still largely misunderstood, lags behind its U.S. counterpart. But some publishers in Canada aren’t content to wait on the sidelines. Enter Upscale, Slimcut […]
What’s trending this week in the B2B Twittersphere? To find out, B2B News Network has partnered with Nexalogy, a Montréal-based social data analysis platform whose NexaMaster analytics tool allows us to sift and sort through every tweet out there to bring you news you can use. This week, we feature links to informative posts on […]
There are infinite ways to create great product experiences, says Jeff Gothelf, lean evangelist and principal author at Neo.com. He was one of the notable speakers at MarTech, a leading marketing conference in San Francisco. Lean product design is the key to learning in a continuous world, one in which innovation and change are the […]
Smart companies are leveraging multiple social media platforms as part of their overall strategies, and are bringing on board talented, progressive staff to manage their active online presence. But since social media is a relatively new arena, hiring someone to direct your online strategy can be challenging. What skills and attributes does a qualified candidate possess, and […]
The future of digital marketing has been laid out in a new infographic compiled by Borenstein Group, and there is some valuable insight for B2B marketers. Here’s a breakdown of some of the most important digital marketing trends that B2B marketers should be aware of in 2015. Electronic Payment Systems On The Rise Electronic payment systems like PayPal […]
Marketing automation platforms provide powerful suites of tools that aid marketers and sales teams in creating more effective campaigns, but how useful are they really? A newly released report from Digital Marketing Depot titled B2B Marketing Automation Platforms 2015: A Marketer’s Guide took a look at the state of this technology. It provides some guidelines […]
If Facebook is the runaway hit of the social media world, Instagram is the blockbuster for businesses. Thanks to a study by Olapic, the visual marketing platform, we can learn deeper insights into why Instagram is set to become the most powerful social media network of 2015. There are roughly 300 million Instagram users, up from 200 million in […]
Retargeting with Google can be a powerful marketing tool. A new study from Marin Software looked at the challenges marketers face in Google Remarketing Lists for Search Ads, and came up with some actionable advice. The study gathered 223 enterprise marketers and inquired about their retargeting practices and techniques. To be clear, marketing retargeting is when you […]
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column analzyes Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, leadership and more! This week we feature posts on how to boost content reach using social media, five problems every B2B salesperson faces, and the gender gap […]
Many B2B marketers understand how essential data can be to their profession, but a new study has revealed that B2B databases contain a high amount of inaccurate or incomplete information. B2B marketing databases contain vital client information necessary to create effective campaigns such as phone numbers, addresses, titles, emails, and revenue. This year’s report found that […]
It’s starting to look more and more like cyber-security is one of the hottest areas of investment in the IT world. With many critical data breaches still fresh in recent memory, investors are starting to look for long-term solutions. Now, they might be interested to hear that several cyber security firms are considering launching an IPO […]
Chief Marketing Officers are a highly connected and competitive crowd, and a new study by Leadtail and cloud-based analytics company Neustar has delved into how they use Twitter. The study sampled 1,034 execs but wasn’t limited to only chief marketing officers. People with the job titles head of marketing, and VP of either marketing or […]
Learning about different cultures is one way to broaden your problem-solving skills, become more creative and enhance business interactions, according to research cited by Adam Galinsky and researchers at Columbia Business School. Galinsky and colleagues explain that the more exposed you are to multiculturalism, the likelier you’ll be able to produce new ideas in the corporate sphere. Why? Communication methods […]
Data is a major asset that business owners are becoming increasingly aware of, and enterprise companies such as Oracle are striving to find better ways to use it. In July 2014 the enterprise software giant launched its Data-as-a-Service product (DaaS), an extension of Oracle Cloud. It empowers businesses to harness vast amounts of data to make […]
Are Canadian SMBs paying more than they should in taxes? Spring is in the air, and so is tax season, a time when we resent the taxman a little bit more. When it comes to taxes, everyone has an opinion. Some feel Canadians pay too much, while others say we’re doling out too little. Whatever […]
The tech world has been abuzz with talk of Meerkat lately. From the app’s rapid rise in social media fame to its sudden rocky future following Twitter’s announcement that it purchased a competing live-streaming service, Meerkat is turning heads. The B2B community wants to know: exactly what is Meerkat, how can it enhance a business’s social […]
This month Apple announced the April release of its Apple Watch, and that is just the latest entry in the growing world of wearable tech. As these devices become more widespread, there’s an expanding market for companies that can utilize the data generated by these devices. Vivametrica is getting in on the ground floor with […]
Many businesses face a specific set of challenges in creating stellar apps and maintaining them over the long term. As Hubspot writer Corey Eridon wrote, “Why allocate limited resources to a mediocre idea with results you can only guess at?” According to a report on business and productivity apps compiled last year, expected growth within the […]
Microsoft’s marketing chief confirmed at the company’s Convergence conference yesterday that the Internet Explorer web browser brand will be killed off with Windows 10 and replaced with the company’s new “Project Spartan.” Although not many expected the Internet Explorer name to be retained for Windows 10, its death has now been confirmed. The old web […]
