digital risk monitoring

Cyber Security Month: Monitoring Your Social Media Risk

October is Cyber Security Month, so conversations around network, email, and cloud security are trending. What about exposure through social media? Does your enterprise monitor digital risk? Typically, as individuals we see social media as personal networking tools, but your company uses social media for marketing purposes as well. Companies want brand exposure, conversations with […]

Digital Marketing Workspace: CabinetM releases MyStacks

This month, Boston-based startup CabinetM announced the launch of MyStacks, a free, interactive tool which allows digital marketers to build, collaborate on, and discover new tools for their own unique marketing stacks. “We help marketers make critical technology decisions in a rapidly transforming digital environment,” says CabinetM cofounder Sheryl Schultz. “Our platform enables collaboration around […]

Hashtag Team: B2B content marketing tips, getting the most out of your sales team

Welcome back to B2B News Network’s Hashtag Team report, our weekly roundup of all the B2B news that’s fit to tweet. If it’s trending in B2B, you’ll hear about it here as we bring you the best of the business buzz with the help of Nexalogy, a cutting-edge social analysis platform. This week, get ready to […]

Hashtag Team: Adapting to digitally empowered customers, B2B Snapchat advice from Gary Vaynerchuk

Welcome to our weekly round-up of the most shared and buzzworthy content about all things B2B on social media, carefully curated by the Hashtag Team each week. If the thrill of a new social network is enticing for your business, Gary Vaynerchuk offers some advice for B2B organizations thinking of jumping on the Snapchat bandwagon. […]

Hashtag Team: Content marketing tips from Rand Fishkin, getting into the B2B blogging game

Welcome back to B2B News Network’s Hashtag Team, where your faithful aggregators curate all that’s newsworthy in the B2B twitterverse. Each week we bring you the best of the B2B buzz as sorted and sifted using the leading social analysis tool Nexalogy. This week, we’ll explore some content marketing tips, ways to improve your social selling, […]

Marketers, you’re spending too much time on emails, data collection

A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]

Startup Marketing Smarts: Podcasts, visual storytelling will be hot trends in 2016

What’s ahead for startup marketing in 2016? Which trends will impact your B2B startup? In many cases, it will be more of the same: content marketing, social marketing and storytelling. If there is an underlying theme, it may be agility, flexibility and the ability to capitalize on opportunities to stand apart in an increasingly noisy […]

Hashtag Team: Why FinTech is a game-changer, how to mobilize employees on social media

Happy Hashtag Team holiday greetings from B2B News Network, where every Wednesday we bring you a gift-wrapped roundup of what’s hot right now in the B2B twitterverse. If it’s trending, you’ll probably find it here, as we utilize the leading social analysis platform Nexalogy to sift and sort through all the week’s B2B tweets to […]