More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. I am 24 […]
Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]
The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]
In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in […]
Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the […]
If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco. With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world. We’re at an awkward stage […]
Today’s the day. Adobe Summit opens to 12,000+ attendees, all looking for the absolute latest in digital marketing insights, and product announcements. We had a sneak preview last week of Adobe’s first announcements last week, and have been itching to share. Here are some things to look forward to from Adobe this week: New […]
What are the secrets of growing your own digital marketing agency? Even the most prosperous industry leaders have no universal formula of success. It depends on many factors such as the difference in strategies, channels, and messages. Compare how one particular marketing strategy fits one agency, but completely fails with another. You should also take […]
Welcome back to B2B Trending Conversations, our weekly summary of selected social posts generating clicks and interest in the B2B space. This week, we’ll compare B2B and B2C Instagram marketing, get tips for how to build a better B2B business site, and clear up some of the confusion surrounding purchase intent data. There’s also an […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s getting said and shared about B2B on Twitter, LinkedIn and other social networks. We’ve got some out-of-the ordinary topics for you this week, starting with bridging the digital gap between B2B and B2C. We’ll learn how to avoid the most common […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
To say that the brand universe is complicated is a bit of a truism. The brand experience is deeper, fragmented, and very complex and fragile. More than ever, a brand is shaped by experiences and not perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t […]
In the age of social media it’s easy for anyone to post a scathing critique or a shining review of any company they interact with daily. Whether it’s a Yelp review, a tweet, or a Facebook post, clients can easily share their opinions on your business. But what do you do when angry clients post […]
Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]
Now that you know how to measure and assess the volume, sources, and effectiveness of your app acquisition efforts, it’s time to look closely at the quality of the customers you’ve acquired. After all, what’s the point in all that acquisition effort if the ones you acquire don’t use your app or generate revenue for […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
October is Cyber Security Month, so conversations around network, email, and cloud security are trending. What about exposure through social media? Does your enterprise monitor digital risk? Typically, as individuals we see social media as personal networking tools, but your company uses social media for marketing purposes as well. Companies want brand exposure, conversations with […]
It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]
