All eyes may be on the movie stars promoting their work at the Toronto International Film Festival (TIFF) this month, but SAP is using some of the event’s premieres to stimulate thinking around enterprise-oriented topics like the Internet of Things and big data. The software giant has sponsored a series of TIFF movies, which it […]
Data is pretty one dimensional unless you do one of two things: Manipulate it using algorithms Classify it using a taxonomy The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, […]
Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]
Stick to the important stuff and get results! You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your B2B business. However, with all of the different SEO companies out there clamoring for your attention, constant changes from Google, and your daily work-responsibilities, the whole process […]
There isn’t any question that content marketing is the most effective way to reach new customers. You attract traffic and can set yourself apart as a leader in your industry. In addition, you have the opportunity to give your readers useful tips on how to solve their problems. Continue reading to learn five advantages of […]
I love books. I love reading. There’s nothing quite like settling down to a good book. You know, if you have the time to sit down and read. If you do have a few days to catch up on your B2B summer reading list, make sure these are on it. Digital Sense: The Common Sense […]
More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. I am 24 […]
Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]
The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]
In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in […]
Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the […]
If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco. With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world. We’re at an awkward stage […]
Today’s the day. Adobe Summit opens to 12,000+ attendees, all looking for the absolute latest in digital marketing insights, and product announcements. We had a sneak preview last week of Adobe’s first announcements last week, and have been itching to share. Here are some things to look forward to from Adobe this week: New […]
What are the secrets of growing your own digital marketing agency? Even the most prosperous industry leaders have no universal formula of success. It depends on many factors such as the difference in strategies, channels, and messages. Compare how one particular marketing strategy fits one agency, but completely fails with another. You should also take […]
Welcome back to B2B Trending Conversations, our weekly summary of selected social posts generating clicks and interest in the B2B space. This week, we’ll compare B2B and B2C Instagram marketing, get tips for how to build a better B2B business site, and clear up some of the confusion surrounding purchase intent data. There’s also an […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s getting said and shared about B2B on Twitter, LinkedIn and other social networks. We’ve got some out-of-the ordinary topics for you this week, starting with bridging the digital gap between B2B and B2C. We’ll learn how to avoid the most common […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
To say that the brand universe is complicated is a bit of a truism. The brand experience is deeper, fragmented, and very complex and fragile. More than ever, a brand is shaped by experiences and not perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t […]
