Digital Marketing Trends

6 Digital Marketing Trends to Optimise in the Post Pandemic Era

Entrepreneurs and marketing strategists are still in the process of picking up the pieces brought about by the disruption of the COVD-19 pandemic. Indeed, it has changed the landscape of business and how we conduct trading. Yet, with resilience comes the challenge of flexibility among new business platforms, regulatory guidelines, and technological developments. Digital marketing […]

7 Smart Ways To Start A Business On A Small Budget

  Microbusinesses are full of start-up entrepreneurs. Start-ups empower individuals to explore and make a profit off their hobbies, work independently, and start their own enterprises. Plus, small businesses provide a boost to any economy.   However, starting a business often requires a considerable capital to start. However, becoming an entrepreneur doesn’t have to involve […]

Box BowWorks 2019 IBM Rometty

BoxWorks 2019 provides a digital transformation progress check from execs and enterprises

When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of many.” As the mobile and collaboration infrastructure leader at Nationwide […]

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]

Forrester B2B web sites

Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study

A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]

CDO Club

The man who founded CDO Club is ready to scale his community of digital leaders

David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]

Egon Zehnder CDOs

CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first

Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]

Chief digital officers

Editor’s Note: Why chief digital officers shouldn’t be so easily dismissed

As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]

Gartner ContinuousNext digital product management

Gartner predicts more non-tech firms will focus on digital product management in move to ‘ContinuousNext’

While some companies that have been focused on embracing new technologies to better serve customers may have already appointed chief digital officers, Gartner analysts say they also need to think about appointing digital product managers as part of a move to an approach they call ContinuousNext. The research firm, which is hosting its IT Symposium/Xpo […]

Mulesoft CIO in Residence

Mulesoft’s CIO in Residence has three ideas to help his peers manage their digital priorities

Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked to an audience of his peers at CIO Peer Forum, an annual gathering of IT leaders in Toronto […]

Adobe Open Data Initiative ODI

Adobe Summit 2019 offers digital transformation advice from Microsoft, Ersi and . . . Reese Witherspoon

“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but more specific audience.” The comments above were not made by one of the many B2B CMOs attending Adobe Summit in Las Vegas […]

Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]