Since 2012, click-through rates (CTRs) for email marketing messages have flattened, according to research by MailerMailer.com. And only 5 percent of B2B marketers cite electronic newsletters and email as highly effective top-of-funnel tactics, according to Forrester. So what can B2B marketers do to make email marketing more effective? What are the challenges and opportunities? B2B […]
We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]
Welcome to a new regular feature B2Bnn is debuting today! With TED Talks Takeaways, we’ll sum up the main points in new TED Talks presentations ideal for business leaders, tech watchers and social media mavens. Our first installment looks at this six-minute presentation from Idealab’s Bill Gross where he discusses the five elements of start-up success. Gross is the CEO […]
I’d love for someone to hack my website!” said no one, ever. Murphy’s Law states that “anything that can go wrong, will go wrong.” This rule not only applies to taking a shortcut on the way home only to face worse traffic but also applies to website security. Websites and web applications (such as B2B SaaS-based […]
We use our laptops and mobile phones every day to communicate with our friends, family, and coworkers. But how do programs communicate with each other? APIs, or “Application Programming Interfaces,” are the hidden backbone of our modern world which allows software programs to communicate with one another. Although most of us don’t know it, behind […]
It’s been a wild and fun year for our B2B News Network. In the two months since our soft launch (Nov 1, 2014), we have attracted attention from B2B executives and startups from across the world. We’ll have an update on our data on the first of the year, but it’s clear our reports and […]
Hey. Saul here. Who doesn’t love a great conference? The people, the networking, the parties, the swag, am I right? I’ve probably been to two hundred conferences over the years and I am going to share my prep tips with you so you too will get to go to another one. Whether you are heading […]
The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]
It’s hard to avoid the term big data if you work in B2B, but ask anyone who isn’t an analytics geek what it means and you’ll get blank stares and “you know, a lot of data”. Like most buzzwords, big data has become so generic a phrase it’s meaningless. What do people mean when they […]
B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]
Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]
An email newsletter can be a great way to promote your business and build lasting relationships with your customers. A study found 42 per cent of businesses say that email is a powerful lead generation channel, and 88 percent of B2B email marketers say email is still the most effective method to boost business. There’s […]
The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]
I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]
As the winter blues start to spread across the Great White North, what better time to recharge and reinvigorate your business acumen? Conferences are a great way to jumpstart your creativity with panels with talks and ideas from experts in digital, social and startup culture. November has a great crop of important tech and business […]
