TED Talk Takeaways: Successful startups are always timely

Welcome to a new regular feature B2Bnn is debuting today! With TED Talks Takeaways, we’ll sum up the main points in new TED Talks presentations ideal for business leaders, tech watchers and social media mavens. Our first installment looks at this six-minute presentation from Idealab’s Bill Gross where he discusses the five elements of start-up success. Gross is the CEO […]

What Alibaba can teach us about winning in B2b ecommerce

The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]

Software-defined networking: A primer for non-techies

B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]

Why “Dewrito” will never appear in stores: stunt marketing and B2B

Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]

7 investments Canadian telecom companies need to make right now

The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]