This article is part of B2BNN’s CMO Series In complex global marketing organizations, nothing is done the way it used to be. The addition of “data-driven” to all aspects of marketing is increasing the demand not only for data scientists who can make sense of the numbers, but those who can uncover the narrative behind […]
Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]
If anyone knows about customer engagement and commerce, it’s Jamie Anderson. With 18 years of experience in customer relations and marketing for major global companies such as Adobe, Siebel Systems and SAP, he is well-known for his cutting-edge insights into what tickles our buying bones in the digital age. Based in Edinburgh, UK, Anderson is […]
With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]
This article is fifth in our SAP CMO Series. To view a summary of the SAP/CMO Council Adaptive Customer Experiences research report, click here. To download the full report (registration required) click here. Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is […]
