disruption

Reinvention: Accelerating Results in the Age of Disruption

Reinvention Defined We define Reinvention as: “Quantum Individual and Organizational Change Accelerated” For you and your organization to be successful, you must have the ability to change, pivot, and morph faster than the speed of the ever-changing external environment you operate within. And you must have the ability to accelerate the results that matter most […]

lingua franca

New Lingua Franca for International Business?

Lingua Franca, according to the Merriam-Webster Online Dictionary is “a common or commercial” language “among people of diverse” languages. With that definition in mind, what is the current international business Lingua Franca? English. English is the world’s commercial language. That is only natural, right? Wrong. With just some 350 million native speakers, the success and […]

licensing business model

Understanding the Licensing Business Model

Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]

monetizing data

Monetizing Data: Turning Data into Profit-Driven Strategies and Solutions

The explosion of information is accelerating. This can be seen in our everyday use of emails, online searches, text messages, blog posts, and postings on Facebook and YouTube. The amount of data being created and captured is staggering. It is flooding corporate walls and is only getting worse  as the next big explosion is already […]

web true.0

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Can’t

In 1961 Henri Matisse’s masterpiece, “Le Bateau,” was hung in the Museum of Modern Art in New York. Since Matisse died in 1954, he was not available to see this particular piece displayed in one of the world’s most reputed and respected art institutions. Which is unfortunate when you consider that the curator of the […]

B2B Solution of the Week: Why B2B should ditch legacy payment networks

The best B2B firms are flat and nimble. They do business at 21st century speeds. So why do they hamstring themselves by accepting payments through 20th-century legacy networks such as Visa and MasterCard that overcharge for their services? These networks and their associated processing partners require transaction charges of up to 3.5 percent, startup assessments, minimum […]

7 tips to clean your smartphone, inside and out

Apple, Samsung, Motorola, Google and Microsoft recently released new devices, which means many B2B professionals may soon be looking to upgrade their devices. With new phones and major operating system updates, it’s time to think about what you can do to improve your smartphone experience. Smartphones have become the primary computing device for millions of […]

The B2Bnn primer on how your B2B can make its own amazing infographics

Visual content in B2B marketing is nothing new. Marketers have used content like pie charts and graphs for a very long time. However, a quick Pinterest search reveals that an increasing number of B2B firms have added infographics to their campaign strategies. According to MDG Advertising, in April 2015, Google Search surfaced at least 62 million […]

How to increase opens, click-throughs in your email marketing campaigns

Since 2012, click-through rates (CTRs) for email marketing messages have flattened, according to research by MailerMailer.com. And only 5 percent of B2B marketers cite electronic newsletters and email as highly effective top-of-funnel tactics, according to Forrester. So what can B2B marketers do to make email marketing more effective? What are the challenges and opportunities? B2B […]

How to make strong visual content for your B2B marketing

We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]