CMO Sunday: Blockchain 101

Breaking Down the Basics of Blockchain Blockchain is a fascinating technology with transformative potential that is gaining momentum. But the concept still confuses a lot of people, including me. Before B2BNN I was at an SAP financial services partner, when Bitcoin and Blockchain were first being talked about. Digital payments were of particular interest to […]

digital inclusion

CMO Sunday: Digital Inclusion

It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]

blockchain professional certification

A Global First: CIO Blockchain Professional Certifications Issued in Canada by TransformationWorx

TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP).  The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]


5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018

The day after New Year’s is typically when the music stops and the back-to-work monotony begins.  Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in.  If you […]


How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]

brand positioning

How to Differentiate Your Business: 4 Brand Positioning Options

At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

productivity tools

Top 7 Productivity Tools for Small Business Success

Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]

self publishing

Self-Publishing: Unlocking a Successful Strategy by Using Social Media

Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]

closing gender gap

Closing the Gender Gap Requires Commitment of Both Genders

I was recently at a diversity roundtable hosted by Ryerson University’s Faculty of Science where they shared the interesting work of the Australian Human Rights Commission initiative, Male Champions of Change. The coalition of male business leaders works to leverage their influence to increase the number of female business leaders in Australia. This innovative idea struck […]

gender intelligence

Results at the Top: Using Gender Intelligence to Create Breakthrough Growth

How to Create Sustainable Change U.S. companies alone spend $8 billion a year on diversity initiatives with lackluster results. Why lackluster? If the ultimate intent is to increase the percentage of women in leadership, then the numbers, moving at glacial speed, tend to speak for themselves. The Gender Intelligence Group recently conducted a detailed study […]

big data

Organizing and Setting Up Big Data for Better Results

Information is dominating all facets of life today making it imperative for companies to understand and use relative information in their operations. It is a straightforward concept, and you should achieve it for your small or midsize company at a fair budget. However, the internet has created a platform where information is both accessed and […]

dance of the business mind

Dance of the Business Mind: Strategies to Thrive Anywhere, From the Ballroom to the Boardroom

YOUR Passion IS Your Purpose The moral of the story is this: If there’s something you’re really passionate about, you need to express it in your work. This book is an expression of the three items I am most passionate about: dance, psychology and business. When you must make business decisions or personal choices between […]