Except for PR people, marketing staffers get the least respect of any part of the B2B ecosystem. They’ve been at the mercy of IT, product development or engineering in many tech startups, and some larger organizations, to implement and operate their martech stacks. But now the velocity of B2B has increased, and marketing has to […]
While many in B2B enterprises have become very familiar with Salesforce CRM over the last 17 years, some other industries remain virtually untouched by the king of cloud computing. There is now a plan to push that boundary into new frontiers, like the already announced forays into healthcare, financials, government and now communications and media. […]
Marketers are famous for complaining about government email regulations. Especially with CASL (Canada’s Anti-Spam Law), marketers blame the law for forcing them to change the way they send email to Canadian recipients and through Canadian email servers. I agree that email laws have forced marketers to rethink how they acquire email addresses and manage their […]
At B2BNN we stayed indoors to stay dry and collected all the stats relevant to the B2B sector that came our way this week. In a typical April, 70 millimeters of precipitation will fall on the city of Toronto. 6 = The number of features successful referral programs have in common. Community, customer channels, content, […]
Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital content that exists in the […]
Welcome back to our weekly Wednesday special. Today we’re highlighting what’s buzzing in B2B on social media. Whether it’s about marketing, big data, social media or anything else B2B-related, we choose the best tweets, articles, podcasts and infographics and bring them to you in this brief recap. We use the cutting-edge social analysis tool Nexalogy […]
You can bet that anyone who’s travelled 66 countries in 16 years has seen some really interesting things. Jon Evans did, and has. And fortunately for armchair travellers, the Toronto resident is also a journalist and an award-winning novelist, so he was able to document his real-life adventures. Evans, who has been to countries in […]
Breakups are nasty. Splitting up can spur resentment. The so-called conscious uncoupling process can be hellacious for all of the parties involved. At the same time, a divorce may be the only thing that can salvage the lives of others, and a business. If you think that we’re talking about the end of a marriage […]
A digital wallet refers to an electronic device that allows you to make on-line transactions or use your smart-phone to make purchases at a store. The rapid proliferation of connected devices, especially mobile phones, has created unique opportunities to transform how we do commerce. With these new technologies making payments has become faster, more reliable […]
Last week we focused on B2B job fields that are in decline, or may be in decline over the next decade. That post detailed how many believe B2B salespeople jobs will contract significantly, and also pointed towards two current job growth fields that could see decline over the next decade as a result of automation […]
Welcome back to B2B News Network’s Hashtag Team report, our weekly roundup of all the B2B news that’s fit to tweet. If it’s trending in B2B, you’ll hear about it here as we bring you the best of the business buzz with the help of Nexalogy, a cutting-edge social analysis platform. This week, get ready to […]
