This week’s notable hires and appointments in the B2B world! *** Icertis, a leading provider of enterprise contract management in the cloud, announced the appointment of Peter Boit as Executive Vice President of Business Development. *** Marvell Technology Group Ltd., a leader in storage, networking, and connectivity semiconductor solutions, appointed Thomas Lagatta as its Executive Vice President of Worldwide […]
Demand Metric and Vidyard have researched video content marketing, and published a collaborative study on video performs as a content type, The State of Video Marketing 2016. This study also explores where video is hosted, measured, and how video viewing integrates with the sales funnel. This 2016 study also addresses personalization, and the use of […]
Becoming an entrepreneur is difficult. Every step of the way comes with significant road blocks and another avenue for failure. Devising a business plan is grueling and securing funding is even more demanding. It’s no surprise that nine out of ten startups fail. That’s an intimidating failure rate that turns away many potential entrepreneurs. If […]
An excerpt from Chapter 3 of Daniel Glickman’s new book Personalize This. In this excerpt, learn how to win customer loyalty. Relate or Perish When Apple first came out with “always on” Siri or Apple TV, people were a little freaked out: Is that robot going to be listening to me all the time? Does […]
A look at Mergers and Acquisitions in B2B this week… *** Ketchum, one of the world’s leading communications firms, and Daggerwing Group, a management consultancy, announced the merger of Ketchum’s leadership and change management unit, Ketchum Change, with Daggerwing Group. Both agencies are part of Omnicom Group’s DAS Group of Companies. The merger is effective Jan. 1, […]
Welcome back to B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other leading social platforms in the B2B space. Whether you’re interested in improving your company’s lead generation, increasing your B2B blog traffic or finishing the sales year like a champ, you’ll find links to timely articles and posts to […]
Not all marketers are the best when it comes to personal branding, the concept of “self packaging”. Barry Feldman and Seth Price have created this infographic, with the A to Z practical strategies that you can use to accelerate your personal brand today “It’s a simple roadmap that will bring more recognition for everything you […]
This week’s notable hires and appointments in the B2B world! *** Liquid Web, LLC, a managed hosting provider focused on web-dependent professionals, announced the hire of Chris Lema as VP of Products and Innovations. *** NextCapital, a leader in enterprise digital advice, announced the appointment of Matt Clink as Chief Investment Officer. *** Getty Images, a world leader in visual […]
Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]
Now that you know how to measure and assess the volume, sources, and effectiveness of your app acquisition efforts, it’s time to look closely at the quality of the customers you’ve acquired. After all, what’s the point in all that acquisition effort if the ones you acquire don’t use your app or generate revenue for […]
Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
The weather outside may be chilling, but the B2B buzz is hot this week on Twitter and across social media. In this week’s edition of our weekly B2B Trending Conversations report, we collect the best of the buzz-worthy tweets and posts and bring them to you in an easily digestible format. We’ll try to take […]
December is the perfect time to reflect on the last year, and plan for the next. It also happens to be “National Write a Business Plan Month”. A business plan is a written strategic description of your business, its future, and how you intend to grow. But who should write a business plan? The first […]
This week’s notable hires and appointments in the B2B world! *** iPayment Holdings Inc., a trusted provider of payment and processing solutions for small and medium-sized businesses (SMBs), announced that O.B. Rawls IV has been named Chief Executive Officer (CEO) and President of iPayment. He will also serve on iPayment’s Board of Directors. Mr. Rawls’ appointment was […]
Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? These five steps can take you from observation to action, and results. The tools that are available to the average multidisciplinary marketer do not make this easy. Dashboards and platforms are data-fragmented and immature. By trying to […]
According to a statement from JLL (Jones Lang Lasalle Inc), employment within the technology industry in Canada has reached an all-time high, employing over 503,000 people nationwide. The technology sector has outpaced the growth seen in finance and insurance, as well as real estate and leasing, increasing at an impressive rate of 20.3 percent since […]
Do you like to write? Want to gain public exposure, or build your brand? Do you have a strong opinion on where your market is headed or changing? Spotted a new trend and think it’ll make an impact in B2B? Or do you have something to say on social monitoring services and want to review […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s making waves on social media in the B2B space. While it’s a bit of a slow week with the Thanksgiving holiday in the US, there’s still plenty of B2B buzz, especially on Twitter and LinkedIn. This week, we’ll explore how to […]
Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]
