appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Icertis, a leading provider of enterprise contract management in the cloud, announced the appointment of Peter Boit as Executive Vice President of Business Development. *** Marvell Technology Group Ltd., a leader in storage, networking, and connectivity semiconductor solutions, appointed Thomas Lagatta as its Executive Vice President of Worldwide […]

merger acquisition

M&A Digest

A look at Mergers and Acquisitions in B2B this week… *** Ketchum, one of the world’s leading communications firms, and Daggerwing Group, a management consultancy, announced the merger of Ketchum’s leadership and change management unit, Ketchum Change, with Daggerwing Group. Both agencies are part of Omnicom Group’s DAS Group of Companies. The merger is effective Jan. 1, […]

lead gen, blogging

B2B Trending Conversations: Lead Gen, Blogging, and the Evolution of Digital Marketing

Welcome back to B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other leading social platforms in the B2B space. Whether you’re interested in improving your company’s lead generation, increasing your B2B blog traffic or finishing the sales year like a champ, you’ll find links to timely articles and posts to […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Liquid Web, LLC, a managed hosting provider focused on web-dependent professionals, announced the hire of Chris Lema as VP of Products and Innovations. *** NextCapital, a leader in enterprise digital advice, announced the appointment of Matt Clink as Chief Investment Officer. *** Getty Images, a world leader in visual […]

startup marketing strategy

Create Your Startup Marketing Strategy: The Ultimate Guide

Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]

personalize this

Personalize This: Moving Beyond “Dear John” Messaging

Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! ***  iPayment Holdings Inc., a trusted provider of payment and processing solutions for small and medium-sized businesses (SMBs), announced that O.B. Rawls IV has been named Chief Executive Officer (CEO) and President of iPayment. He will also serve on iPayment’s Board of Directors. Mr. Rawls’ appointment was […]

phone marketing millennials

The Phone Habits of Millennials – and How to Market to Them

Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]