B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what B2B professionals are talking about on Twitter and other social media. This week we bring you a variety of stories from across the B2B spectrum, from tips on B2B marketing success at Salesforce and on pitching B2B stories to business media […]
September means back to school for students across North America. But as the old adage goes, you’re never too old to learn and in the ever-changing B2B space, every professional must be something of a perpetual student or risk flunking out. This week, B2B Trending Conversations hits the books — in this case all things B2B-related […]
Dana DiTomaso is a partner at Kick Point, a digital marketing agency based in Edmonton, Alberta that offers a range of services from analytics to brand strategy and social media solutions. Founded in 2012, the enterprise has achieved a balance of growth and work-life, according to DiTomaso. Balanced Growth “For Kick Point, it’s been enormously […]
Between traditional methods of marketing and the emergence of mobile and social media, we have more opportunities than ever before to reach new audiences. As a result—as many B2B marketers know all too well—audiences have become increasingly niche and more difficult to target with broad marketing campaigns. This is where the power of influencers comes […]
Can Sales and Marketing Live in Harmony? BtoB marketing and sales … are they from the same solar system? We asked those questions at an interactive evening with Toronto’s top BtoB practitioners. Presented by Edelman Toronto’s Rob Manne and moderated by veteran BtoB marketer Elizabeth Williams, we discussed what marketing can learn from sales, what sales can […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries. Marketing to businesses successfully means networking and learning from other B2B professionals. I attended the B3 – Better B2B Marketer conference where I got to hear some of the top marketers share how they grew […]
Marketing to businesses is very different than marketing to consumers. As successful B2B marketers, we educate ourselves and apply marketing concepts to our own sectors of industry. We also learn from other B2B professionals. I had the pleasure to attend the B3 – Better B2B Marketer conference where I got to hear top marketers share […]
Many B2C strategies are just not applicable to the B2B Marketer. To be a successful B2B marketer we need to learn how to apply marketing concepts to our own industries. I attended the B3 – Better B2B Marketer conference where I heard top marketers share their insights and experience. This week, Ann Handley, Chief Content Officer, of […]
The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries.To be a successful B2B marketer you need to be self-educated and learn how to apply marketing concepts to your own industry. One of the best ways to do this is to network and learn […]
As 2015 draws to a close, many of us are reflecting on the past year and what we learned. For B2B marketers, it’s also time to look ahead to 2016 and make decisions about what we’ll be investing in, and what we’ll no longer budget for. As the field and importance of B2B marketing continues […]
It’s November so it must be Movember, right? Throwing caution to the wind, men are growing moustaches with various degrees of success. Regardless of the final “product”, it is all for a good cause – raising awareness and money for men’s health, specifically prostate cancer, testicular cancer and men’s mental health. From humble beginnings in […]
B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]
Twitter is taking aim at customer engagement and personalized brand marketing with the release of a new report, the “Customer Service on Twitter Playbook”. It look at how customers are engaging more with brands on Twitter, especially for customer service issues (or social care, as it’s also known), and how brands are responding to those requests, […]
We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]
With 380 million members around the world, LinkedIn is THE sales powerhouse for businesses in the B2B segment. But, how powerful is it exactly? Let’s have a look at 10 little-known stats and facts about the social media platform aimed at business professionals. B2B and LinkedIn: A winning combination As mentioned in my latest post, […]
Social media marketing is still a bit of a mystery to B2B marketers, as we learned in a previous B2Bnn report. It’s surprising, considering B2B has a relationship-based sales cycle and the space has core subject matter expertise and a long history of creating marketing content. Such qualities are needed for B2B to succeed on social […]
B2Bnn is proud to introduce a new regular column by marketing guru Lisa Shepherd! Enjoy your first instalment of B2B Marketing ProTips: By 2020, a million B2B salespeople may be out of a job… Forrester just released a report titled “Death of a (B2B) Salesman,” which has some provocative predictions on the future of sales […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]
