marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

Startup Marketing Smarts: What B2B marketers can learn from Movember

It’s November so it must be Movember, right? Throwing caution to the wind, men are growing moustaches with various degrees of success. Regardless of the final “product”, it is all for a good cause – raising awareness and money for men’s health, specifically prostate cancer, testicular cancer and men’s mental health. From humble beginnings in […]

How B2B marketing set itself apart from B2C marketing

B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]

What you need to know about Twitter’s customer service handbook

Twitter is taking aim at customer engagement and personalized brand marketing with the release of a new report, the “Customer Service on Twitter Playbook”. It look at how customers are engaging more with brands on Twitter, especially for customer service issues (or social care, as it’s also known), and how brands are responding to those requests, […]

How to make strong visual content for your B2B marketing

We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]

Report: B2B marketers view mobile as ‘crucial enabler’ for sales

Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]

Hashtag Team: B2B marketing challenges, podcasts on career pivots, the key to innovation

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]