Big Data is set to transform the way we do business by collecting vast quantities of information, analyzing it, and presenting a clearer picture of what clients seek – or what businesses could be offering to increase revenue. Any B2B firm can now know what keywords make their clients salivate, understand the demographics of their customers, their buying habits, […]
New research reveals that cloud computing offers IT a way to communicate with users, be responsive, and gain relevancy. The new report [PDF] comes from market researchers, Vanson Bourne, who “conducted a total of 1000 interviews with senior IT decision-makers in private organisations of 500 employees or more,” during September and October 2014. The report is sponsored by Tata […]
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column will scour Twitter to find out what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week, learn how mobile apps are essential for content marketing strategies, how Big Data plays a role in […]
As Big Data continues to become a hot topic, companies like HP are paving the way in streamlining the process. They want to ensure more businesses can have access to readily available tools. To help support this mission, HP has developed Haven Predictive Analytics as reported by Information Week, which is an open source platform […]
If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you. As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors used sticks and rocks to help them understand “sales trends of new inventions.” Much much later in 1908, Henry […]
Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]
The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have embraced a “Moneyball” approach to managing their human resources, turning increasingly to analytics. As HR software continues to evolve as companies find better ways to […]
“Data is a new form of capital,” said Neil Mendelson, Oracle’s vice president of Big Data and Advanced Analytics. Such a proclamation isn’t hyperbole. In a few short years we’ve developed an increasing number of tools and platforms to manage the massive amounts of information we create everyday. We have the ability to quickly process […]
Sony felt the sting. It happened to Home Depot. Target, as well. The Canada Revenue Agency, too. And of course, Microsoft. Security breaches and hacking exploits and bugs can dirty a business plan like a mudfight at a wedding. Whether you run a startup or a hefty SMB or a Fortune 500 firm, security has […]
We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]
