Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

NLP voice of the customer

How natural language processing can help marketers hear the voice of the customer

The Six Sigma methodology of improving processes includes, as a first step, capturing the voice of the customer (VOC) and using it as a guideline to provide the best experience and quality. The VOC is essential since it includes both stated and implied requirements. It varies continuously and requires frequent updating. With the rise of […]

Samsung data science Matthew Fritz Big Data Toronto

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]

Next Pathway big data Fuse

Next Pathway says it can fast-track the process of preparing business data for analytics and AI applications

A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]

datametrex conversational intelligence

Datametrex: Big data meets conversational intelligence

We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V).   You and I met […]

big data

Organizing and Setting Up Big Data for Better Results

Information is dominating all facets of life today making it imperative for companies to understand and use relative information in their operations. It is a straightforward concept, and you should achieve it for your small or midsize company at a fair budget. However, the internet has created a platform where information is both accessed and […]

SAP Leonardo

SAP Promises to Accelerate Innovation with Leonardo Service Packages

SAP is following up the launch of a digital innovation system it calls Leonardo with a set of services to help enterprises more quickly, and easily gain the benefits of the Internet of Things, blockchain and big data. The three SAP Leonardo Innovation Services launched at the company’s “Leonardo Live” event in Frankfurt includes an […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

B2B Solution of the Week: How enterprises can monetize data

Running a B2B company has its challenges. Competition remains intense, profit margins are too thin and the top line has plateaued. How can B2B find secondary revenue sources? The answer could lie in part within business intelligence (BI) data monetization. “Data monetization is an increasingly popular trend among B2B enterprises,” says Ramon Chen, chief marketing […]

B2B Solution of the Week: Integrating predictive analytics with larger enterprise software

There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]

Twitter adds new analytics tool to help brands learn what users are saying about them

Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]