Prospecting is tough. There are a handful of components of cold email outreach, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message. And sending that email at a time when the prospect will read it, and respond to it is even harder. Not to mention the significant […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
At one point or another, you may have heard the saying, “Routine sets you free.” That principle holds true in the business world and can be applied to corporate goal setting, too. With a powerful, routine-oriented goal setting framework like OKRs (Objectives and Key Results), your organization can fall into a pattern of setting, tracking, […]
It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]
Let’s face it. A crucial part of getting more customers for your products or services is getting more people to get to know about it. No matter how good your product is, if no one knows it, no one buys it. This post will help you to generate more B2B leads. You don’t have to have […]
Who among us hasn’t been caught behind the email eight-ball from time to time, or even all the time? Within the span of barely a generation, email has gone from the esoteric province of university researchers and computer geeks to something we all receive far too much of on a daily basis. How much of […]
Do you write your to-do list on scraps of paper? Do you use Evernote to track followup items? Do you use your email to collaborate on projects? Stop. Paul Berkovic and Alon Novy founded Scribblepost. It is a new type of productivity software, a productivity network. They started with a Founding Member Program, so productivity-conscious […]
The weather outside may be chilling, but the B2B buzz is hot this week on Twitter and across social media. In this week’s edition of our weekly B2B Trending Conversations report, we collect the best of the buzz-worthy tweets and posts and bring them to you in an easily digestible format. We’ll try to take […]
The moment Donald Trump declared his candidacy, followed by an onslaught of Tweets, we knew this campaign was going to be different. And was it ever. Two of the most famous people in the world competing for the same job. From the Clinton email debacle and Trump’s Twitter, to the powerful voter tracking and GOTV […]
A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]
Traditional outbound sales revolved around dialing a list of numbers from a Yellow Page book. Those days are over. Nowadays, most sales come from email or at least start off with an email before leading into a call. At InspireBeats, we live by email for both our customers as well as our own outbound. We’ve […]
The B2B sales mantra is straightforward – attract, convert, and retain. While everyone needs to fill the funnel, marketers are wise to focus on conversion and retention: data analytics vendor SumAll discovered that between 25 and 40 percent of total revenues come from returning customers, and businesses with 40 percent repeat customers generated nearly 50 […]
What’s the best time to send an email? Whenever there’s less competition. According to Yesware’s analysis of over 500,000 sales emails sent in Q1 2014, email open and reply rates are higher on the weekends. Why? It could be because there’s significantly less email being sent on weekends. Think of it as the Late Night […]
