startup marketing strategy

Create Your Startup Marketing Strategy: The Ultimate Guide

Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]

How Startup Marketing is Going Old School

At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing. In the marketing world, it’s all about being digital active. Brands need a vibrant social media presence, ideally on multiple platforms. They need to […]

Startup Marketing Smarts: Podcasts, visual storytelling will be hot trends in 2016

What’s ahead for startup marketing in 2016? Which trends will impact your B2B startup? In many cases, it will be more of the same: content marketing, social marketing and storytelling. If there is an underlying theme, it may be agility, flexibility and the ability to capitalize on opportunities to stand apart in an increasingly noisy […]

10 things you need to know about the pros and cons of equity crowdfunding

Starting in 2016, the U.S. and Canada are legalizing equity crowdfunding to allow more North Americans to invest in start-ups in return for company shares. Beginning Jan. 25, 2016, Canadian regulatory changes will legitimize equity crowdfunding in Ontario, Manitoba, Quebec, New Brunswick and Nova Scotia (British Columbia and Saskatchewan recognizes this trend earlier this decade). In the […]

Yukon’s startup scene to get a boost with new partnership

The Yukon may not be the first place one thinks of when it comes to startup scenes, but the partnership between YuKonstruct Makerspace Society and Startup Canada should help boost the arctic region’s  nascent scene. The partnership, BetaKit reports, includes YuKonstruct and (co)space — both under the umbrella of the YuKonstruct Makerspace Society — and Startup […]

The TalentEgg story: Knowing the right time to sell your company

While Lauren Friese says there are no hard and fast rules for selling a business, she noticed the signs indicating the time was right to sell TalentEgg, the company she founded in 2008. Among the leading indicators were two factors: Friese recognized that her personal contribution to TalentEgg’s success was becoming less important, and there was […]

4 business lessons I learned from George Clinton

What can a funk-music legend best known for performing in diapers and singing about flashlights teach anyone about business success? After reading George Clinton’s recent autobiography, I learned from Clinton’s tumuluous life the driving forces behind being a star, no matter your vertical. Clinton is the founder of Parliament and Funkadelic, two super-groups during the 70s […]

Why being married makes you a better entrepreneur

Entrepreneurs often apply their life skills to their sales and marketing, and the acquired lessons from marriage are no different. The business professionals we spoke to explain how their marriage helped them become stronger entrepreneurs…and how running their own companies helped their relationships. Eric Gilboord, of Toronto-based WarrenBDC, helps Boomer-aged business owners to sell or transition out of their […]

Cytegic monitors cyber-security threats in real-time

Say you’re concerned about cyber-criminals hacking into your company’s back end. You’ve run risk assessments before but those reports take weeks to compile. You’re worried those assessments could come too late. What if you could diagnose cyber-security attacks in real-time and be notified immediately of potential solutions? Those are the questions a new Israeli startup will gladly […]