Esther Willinger

Inside The Mind Of . . . Esther Willinger

Esther Willinger founded, and is director of Eden Advertising & Interactive, a progressive marketing agency, that includes a team of designers, web developers, programmers, writers, search engine analysts and marketing strategists. Since 1998, Eden has combined creative, technical and online marketing expertise to meet clients’ growth objectives. Esther’s talent lies in helping businesses achieve their desired […]

video marketing

127 Facts You Didn’t Know About Video Marketing

Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]

Study: 73% of B2B marketers say video positively impacts marketing results and ROI

A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI. The study, conducted by online video marketer ReelSEO, surveyed 350 B2B marketing, agency and management professionals. Other stats from the study revealed: 96% of B2B organizations are engaged in video content marketing 94% of respondents are involved […]

Courting a Valley VC: Inside Vidyard’s big raise

Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]