Real-life robbers might not be impressed by the business software used to run a major retail chain, but a preroll ad from Lightspeed POS suggests it would be a crime not to invest in it. The 40-second preroll spot, which began running on YouTube earlier this month, starts with what looks like a very serious, […]
Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]
For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Calif.-based digital marketing agency Ignite Visibility gave himself a major challenge in Social Media Marketing: The Movie, which will premiere online […]
Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]
B2B marketers who advertise on YouTube through DoubleClick Ad Exchange (AdX) will soon have to look at other options. According to an Aug. 6 blog post, the tech giant will no longer allow YouTube inventory to be sold through AdX, placing restrictions on the ways marketers can buy ads to display on the popular video site. […]
In a new weekly column, we’ll showcase the funniest and most laugh-worthy business content we find online. This week, a look at a new ad that perfectly skewers the many clichés business professionals use regularly. “Disruptive.” “It’s the uber of tax auditing.” “Is that actionable?” “I’ll put my feelers out.” “We’re B to C to B, […]
Time is money, right? And saving time can save you money, which is where this handy infographic of social media shortcuts comes in. Thanks to the creative team at Setupablogtoday.com, we now have a useful guide to keyboard shortcuts for users of Twitter, Facebook, Tumblr, Google+ and YouTube. For instance, did you know pressing ALT+2 […]
Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]
What has video marketing accomplished in the past 70 years? What were some of the landmark events that led to the rise of video in the marketing industry? According to Mind Tools around three-thirds of the population are visual learners. “That means if you want to grow demand for your ties by teaching your customers […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
As social media continued to evolve in 2014, businesses big and small scrambled to keep pace. In these four TEDx talks, global business influencers discuss ways in which companies, employees and individuals can maximize the potential of social media. We’ve embedded the video in this article to let you watch every talk easily from just one page. […]
Twitter has now become one of the latest Internet giants to establish its own native video player. Following in the footsteps of YouTube and Facebook, the microblogging behemoth allows verified Twitter users to upload and share videos that are under 10 minutes. It is unclear when the video service will be rolled out to the entire Twitter community. […]
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides five-second ad spots across five of its platforms, including CTV, specialty channels and radio. This move is ostensibly an industry first and could very […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
