B2B News

B2B News for Thursday, September 9 2021: TMP & Accenture Acquisitions, SAP Award, SEO Importance

There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences agency The combined group employs more than 300 people in the US, UK, Germany and Australia. […]

Alicia Tillman SAP CMO C2

SAP CMO Alicia Tillman on partnering with Karlie Kloss, the promise of Instagram and messaging a wider audience

Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Alison Biggan SAP

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]

SAP Data Hub TechEd 2018

SAP updates Data Hub to help firms upsell, improve ABM and more

SAP used the TechEd 2018 conference to introduce a new version of its Data Hub that will bring together different kinds of business applications and information no matter where it sits so organizations can improve the way they do things like upsell, cross-sell and conduct account-based marketing campaigns. Speaking to customers and partners in Las […]

SAP Clive Owen TV spot

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]

Purpose-driven B2B marketing SAP Google

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]

SAP C/4HANA

SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales

SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]

utilities

SAP uses TIFF 2017 to spark a conversation about the future of electricity

All eyes may be on the movie stars promoting their work at the Toronto International Film Festival (TIFF) this month, but SAP is using some of the event’s premieres to stimulate thinking around enterprise-oriented topics like the Internet of Things and big data. The software giant has sponsored a series of TIFF movies, which it […]

SAP Leonardo

SAP Promises to Accelerate Innovation with Leonardo Service Packages

SAP is following up the launch of a digital innovation system it calls Leonardo with a set of services to help enterprises more quickly, and easily gain the benefits of the Internet of Things, blockchain and big data. The three SAP Leonardo Innovation Services launched at the company’s “Leonardo Live” event in Frankfurt includes an […]

LinkedIn shares plunge as much as 43% after announcing disappointing earnings report

It wasn’t a good day for LinkedIn. The social network’s shares sank as much as 43 per cent on Friday, wiping out nearly $11 billion (U.S.) of market value. The stock bottomed out to a three-year low of $109.50, registering its sharpest decline since the company’s high-profile public listing in 2011. LinkedIn forecast full-year revenue of $3.60-$3.65-billion, missing […]

SAP HANA and the Virtual Patient Project (Part 1)

Add New Row Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [images style="0" image="http%3A%2F%2Fwww.b2bnn.com%2Fwp-content%2Fuploads%2F2015%2F11%2Fart-of-possible-header2.png" width="930" align="center" top_margin="0" full_width="Y"] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”left”] SAP HANA® and the Virtual Patient Project (Part 1) [/text_block] [text_block style="style_1.png" align="left"]<h1 style="text-align: center;">SAP HANA® and the Virtual Patient Project (Part 1)</h1>[/text_block] Add Element Add New Row Edit ElementClone ElementAdvanced Element […]

SAP HANA and the Virtual Patient Project (Part 1)

Add New Row Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [images style="0" image="http%3A%2F%2Fwww.b2bnn.com%2Fwp-content%2Fuploads%2F2015%2F11%2Fart-of-possible-header2.png" width="930" align="center" top_margin="0" full_width="Y"] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”left”] SAP HANA® and the Virtual Patient Project (Part 1) [/text_block] [text_block style="style_1.png" align="left"]<h1 style="text-align: center;">SAP HANA® and the Virtual Patient Project (Part 1)</h1>[/text_block] Add Element Add New Row Edit ElementClone ElementAdvanced Element […]

SAP HANA and the Virtual Patient Project (Part 1)

Add New Row Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [images style="0" image="http%3A%2F%2Fwww.b2bnn.com%2Fwp-content%2Fuploads%2F2015%2F11%2Fart-of-possible-header2.png" width="930" align="center" top_margin="0" full_width="Y"] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”left”] SAP HANA® and the Virtual Patient Project (Part 1) [/text_block] [text_block style="style_1.png" align="left"]<h1 style="text-align: center;">SAP HANA® and the Virtual Patient Project (Part 1)</h1>[/text_block] Add Element Add New Row Edit ElementClone ElementAdvanced Element […]

SAP HANA and the Virtual Patient Project Series

Add New Row Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [images style="0" image="http%3A%2F%2Fwww.b2bnn.com%2Fwp-content%2Fuploads%2F2015%2F11%2Fart-of-possible-header2.png" width="930" align="center" top_margin="0" full_width="Y"] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”left”] SAP and the Tale of the Virtual Patient [/text_block] [text_block style="style_1.png" align="left"]<h1 style="text-align: center;">SAP and the Tale of the Virtual Patient</h1>[/text_block] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”center” […]

SAP HANA and the Virtual Patient Project (Part 1)

Add New Row Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [images style="0" image="http%3A%2F%2Fwww.b2bnn.com%2Fwp-content%2Fuploads%2F2015%2F11%2Fart-of-possible-header2.png" width="930" align="center" top_margin="0" full_width="Y"] Edit ElementClone ElementAdvanced Element OptionsMoveRemove Element [text_block style=”style_1.png” align=”left”] SAP HANA® and the Virtual Patient Project (Part 1) [/text_block] [text_block style="style_1.png" align="left"]<h1 style="text-align: center;">SAP HANA® and the Virtual Patient Project (Part 1)</h1>[/text_block] Add Element Add New Row Edit ElementClone […]