B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]
Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]
Back in 1983, a MB of memory was almost $2k. Storage was a growth industry. It stayed a growth industry despite dropping prices, when in 2004 Google shook up the industry by offering a gigabyte of personal email storage for free with Gmail, then Google Drive. Dropbox and Box followed suit for business, both experiencing […]
It’s a polar-vortex-kickoff kind of Monday! Three stories to warm you up this morning: 1. Keynotes and events: There’s no longer a reason why you can only find white guys to speak at your conferences: introducing FRESHSpeakers. Check out this Fast Company profile. 2. Content marketing: Every audience is different, but there are some great guidelines […]
If a press release were to fall in the forest, would anyone hear it? That’s a question I’ve asked publicly for many years, and I’ve long believed social media would be a significantly disruptive force to public relations and press releases. When I was getting pitches as a journalist, the volume of garbage-filled press releases […]
The Chief Marketing Officer of 2014 is busier than ever, and cultivating customer loyalty is a top priority. A 2013 poll of 285 marketers revealed that the cost of customer retention is increasing: digital marketers spend nearly as much to keep buyers (45 percent) as they do to gain new ones (55 percent). A 2013 […]
I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]
As the winter blues start to spread across the Great White North, what better time to recharge and reinvigorate your business acumen? Conferences are a great way to jumpstart your creativity with panels with talks and ideas from experts in digital, social and startup culture. November has a great crop of important tech and business […]
