The definitive StumbleUpon primer – B2B marketing edition

Your company might already be active on the big three social networks of Facebook, Twitter, and LinkedIn, but don’t overlook StumbleUpon. It’s reminiscent of the Digg-Myspace era, but it hasn’t faded away; in fact, this link-sharing network can prove incredibly valuable to B2B marketers. In case you aren’t familiar with StumbleUpon, it was founded in […]

12 years later, is the tech from Minority Report real?

The strangest thing about fiction is it can become truth. Especially science fiction. Twelve years ago Stephen Spielberg’s version of a Philip K. Dick future rolled across movie screens, a powerfully detailed vision of a technology-dependent society where murder is eradicated, and the state and corporations are using tech to continually surveill citizens. Minority Report […]

Software-defined networking: A primer for non-techies

B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]

Why “Dewrito” will never appear in stores: stunt marketing and B2B

Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]

3 Monday B2B stories: a diverse speakers’ bureau, content marketing habits

It’s a polar-vortex-kickoff kind of Monday! Three stories to warm you up this morning: 1. Keynotes and events: There’s no longer a reason why you can only find white guys to speak at your conferences: introducing FRESHSpeakers. Check out this Fast Company profile. 2. Content marketing: Every audience is different, but there are some great guidelines […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]

From funnel to digital customer relationship: the evolution

One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]