What you need to know about B2B marketing automation platforms

Marketing automation platforms provide powerful suites of tools that aid marketers and sales teams in creating more effective campaigns, but how useful are they really? A newly released report from Digital Marketing Depot titled B2B Marketing Automation Platforms 2015: A Marketer’s Guide took a look at the state of this technology. It provides some guidelines […]

Hashtag Team: B2B innovation, confronting sales challenges, why female execs are marginalized

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column analzyes Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, leadership and more! This week we feature posts on how to boost content reach using social media, five problems every B2B salesperson faces, and the gender gap […]

How to be a ‘phy-gital’ retailer [Sponsor Content]

Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]

What no one is telling you (until now) about marketing attribution technology

A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since […]

How do you know when to promote employees?

Deciding whether one of your employees is ready for a promotion can be as difficult as making that initial hire. We’ve asked four senior-level professionals what they think are the most important traits and attributes of a successful employee. They also divulge what to consider when a promotion goes wrong. When it comes to having “the […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. You might not think that’s the case, what with the incredible amount of content available online, but according to recent survey results from by SkilledUp.com, a website focusing on online educational resources, there is a critical need for skilled […]

Debating Internet’s role in business success at FFWD Advertising and Marketing Week 2015

“Is the Internet the answer?” is a big question to ask, but its ambiguity left little room for middle ground in a spirited debate as  FFWD Advertising and Marketing Week 2015 began this week in Toronto. Moderated by GigaOM’s Mathew Ingram, the talk pitted Andrew Keen, author of The Internet is Not the Answer, against Mitch […]

Doug Shirra: Big data, marketing and simplicity (part of the SAP CMO series)

You can tell the first time you talk to Doug Shirra that one of his strengths as an executive is an ability to get something done efficiently in the nicest way possible. And he advocates that management style. Despite an increasingly B2B chaotic marketing technology environment, in the many trends and forecasts for marketers in […]

View from the VC Side: Allen Lau’s Two Small Fishes Ventures launches

The early success of Wattpad is something Allen Lau has attributed to a strong focus on community. So it was not surprising that the announcement of Allen’s new seed fund included not only his desire to contribute to the community that supported him, but an orientation toward companies with a strong network effect. He and […]