B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
B2B marketers need to stop relying on gated PDFs to white papers and ebooks if they’re serious about lead generation, experts told The Content Experience event in Toronto this week. The two-day conference, which is produced by Uberflip, offered a deep dive into many approaches to creating assets to drive awareness and purchases, but there […]
Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source). Let’s back up a little bit. What is Account-Based Marketing? […]
There are so many questions about Account-Based Marketing (ABM) that Terminus and #FlipMyFunnel have launched ABX Week. Sangram Vajre, Co-founder and CMO at Terminus, Founder of #FlipMyFunnel moderated the first ABX Week Panel Discussion today. He was joined by Deborah Holstien, CMO at Everstring, Morgan Ingram, Manager, Sales Development at Terminus, and Nate Skinner, VP of […]
In account-based marketing (ABM), “based” is the word to worry about. It’s English’s offhand way of marking the point from which something will develop or grow. It signals that ABM will require nurturing in multiple areas of expertise, one of which will be your weakest link. Much like in a triathlon – the trifecta of […]
There may not be a more commonly used and misunderstood buzzword in the B2B marketing landscape today than Account-Based Marketing (ABM). The most common questions asked about ABM are simple: What is it? How much does it cost? Is it right for my organization? Doug Shirra is Senior Director, Content & Customer Experience Marketing, at […]
Sangram Vajre, Co-Founder and CMO at Terminus, and Nate Hurst, Manager, ABM at Domo, had a whopping 20 minutes to talk about Account-Based Marketing (ABM), and share their case study at MarTech Conference. It was an educational crash course. ABM Review “The traditional funnel is ‘how to get skinny, fast’.” – Sangram Vajre Basically, […]
Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year. But the buzz doesn’t tell the whole story. ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before. This opens the door great opportunities like #FlipMyFunnel for marketers to […]
Terminus co-founder and CMO Sangram Vajre delivered the opening address at Revenue Summit 2017, where he examined two “mega-trends” in account-based marketing. Where are we today, what are the challenges we face and where did they come from? What does the future hold in store for the next 15 years? The first “mega-trend” involves the […]
“Marketers have an intimacy problem,” admits Demandbase CMO Peter Isaacson. “Not the kind of intimacy problem that can be cured by a little blue pill, but the type of problem that exists between marketers and companies and their customers and prospects.” Once upon a time, argues Isaacson, sellers had intimate knowledge of their customers. Think […]
Hello again and welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other social platforms in the B2B space. We’ve got a wide range of B2B topics to cover this week, from the latest developments in artificial intelligence and the best ways to leverage social […]
As Sangram Vajre says, “ultimately, account-based marketing (ABM) is about going beyond the typical B2B buyer’s journey to a comprehensive account lifecycle.” Terminus, a company he co-founded in 2014, has turned the traditional sales/marketing funnel on its head by “Flipping the Funnel”. Sangram talked to James Carbary from Sweet Fish Media about ABM in this […]
What is ABM? Account-Based Marketing (ABM) is a strategy that concentrates sales and marketing on targeted accounts within their market, using personalized campaigns designed to the individual account. ABM is a targeted strategy, based on insights. Be the Wizard of your organization. Know your customers’ desires (a brain, a heart, courage, home), and you’ll be […]
Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]
This week, B2B Conversations is all about account-based marketing. While it may sound cliché to refer to 2016 as the year of ABM, this latest strategic approach to B2B marketing has been enthusiastically embraced by players both big and small. In this column, you’ll get a thorough intro to ABM, insights from industry thought leaders […]
Sales and marketing have numerous shared goals. Both want to drive company growth, increase revenue and improve profitability. Still, marketing and sales have grown apart over the years. Marketing focuses on nurturing leads over time while sales concentrates on closing deals as quickly as possible. Marketing teams are often structured around channels and discipline while […]
One of the top B2B marketing challenges is getting your message in front of the right audience. That’s why account-based marketing ABM is so popular right now. It enables you to focus your marketing efforts on your ideal customers (and bypass the bad leads). According to the 2016 State of Account-Based Marketing Study, 58% of […]
Learning to target accounts and make the target love it was how B2B News Network closed coverage of the FlipMyFunnel Roadshow. The session in San Francisco, Feb. 25, was presented by Eric Spett, CEO of Terminus, account-based marketing provider and organizer of the conference, and Tyler Lessard, CMO of Vidyard, a personalized video marketing vendor. […]
Account-based marketing is changing the status quo of B2B marketing and sales. While the term “account-based marketing” was coined in 2004 by ITSMA, it’s now gaining traction due to the rise in marketing technology (MarTech). Since the launch of marketing automation platforms in the late 2000s, in the past decade there have been more than […]
