Our Man at Martech 2016: Archived tweets from Derek Handova’s conference coverage

Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]

Hashtag Team: Finding influencers on Twitter, unleashing the power of B2B email marketing

  Happy Wednesday! We hope you enjoy this week’s round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we found advice for running […]

Content Marketing & Storytelling Assets: Insights from Larry Levy

Companies may be surprised to learn that popular messaging doesn’t always translate into sales, and consumers are generally more interested in how the product makes life easier, than the minutia of the product’s functions.   That’s the conclusion from Larry Levy, who wrote recently about data driving content marketing for Martech Advisor: “The strongest brands […]

Hashtag Team: CES 2016 in full swing, how content marketing consultants can help B2B firms

Welcome to the first edition of the Hashtag Team for 2016! This is our weekly round-up of the most shared and buzzworthy content about all things B2B on social media. As you get settled back into real life this week, enjoy these posts about marketing strategies for 2016, SEO New Year resolutions, content marketing, and […]

Measuring your campaigns effectively, an interview with content marketing expert Daniel Tolliday

Your B2B firm has dove headfirst into content marketing but what’s the ROI of those project? You’re in luck because this interview will reveal some of those sought-after answers. Daniel Tolliday is the Content and Inbound Manager at Green Hat, Australia’s largest B2B marketing agency. He regularly contributes to Outbrain, Social Media Examiner, Convince and Convert, and […]

Growth Marketing Conference: How to use content marketing to get new customers

At this week’s Growth Marketing Conference, December 3, in San Francisco’s Hotel Kabuki, quote-to-cash solution vendor Apttus offered key insights into marketing innovations as Maria Pergolino, the company’s global vice president of marketing, discussed how one of Silicon Valley’s latest billion-dollar unicorns has used content marketing to acquire new customers and “explode revenue,” as the organizers described the […]

Who’s winning in the video content marketing space?

In today’s era of fast-paced information and short attention spans,  B2B firms and marketers that overlook videos may soon be left in the dirt. Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as their B2C counterparts. Nothing could be further from […]