At this week’s Growth Marketing Conference, December 3, in San Francisco’s Hotel Kabuki, quote-to-cash solution vendor Apttus offered key insights into marketing innovations as Maria Pergolino, the company’s global vice president of marketing, discussed how one of Silicon Valley’s latest billion-dollar unicorns has used content marketing to acquire new customers and “explode revenue,” as the organizers described the […]
Content marketing is essential for almost any business these days, but marketing teams have to be smart with how they organize their campaigns, starting with that integral first planning session. Inefficiency comes with a heavy price tag. A recent study done by Gleanster in partnership with Kapost found that in the US B2B companies spend […]
Content marketing is not just a fad — it’s here to stay. This holiday season, it’s time to gift yourself with an educational book or two on how content marketing is reshaping marketing, whether in B2B or B2C. Many new content marketing books feature tips and tactics to help any B2B marketer supercharge their blogging, social, […]
In today’s era of fast-paced information and short attention spans, B2B firms and marketers that overlook videos may soon be left in the dirt. Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as their B2C counterparts. Nothing could be further from […]
The PDF file has been a staple in the marketer’s toolkit for years, and for good reason. It’s a great way to create content that still retains the same look and feel as you created it, as well as distills the large content files you need for the long B2B sales cycle into more manageable digital […]
More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like, according to a new report from Content Marketing Institute (CMI), the leading global content marketing education and training organization. In their latest benchmark report, CMI found that 55 percent of B2B marketers were still struggling […]
Today, the “build-it-and-they-will-come” approach does not work anymore for B2B firm websites. There are simply too many sites (close to 1 billion) and hence major competition for eyeballs on the Web. This alone explains why it has become vital for B2B firms and marketers to amp up their content offerings in order to positively influence the sales […]
A new infographic from Insights In Marketing looks at the importance of developing client trust via your content marketing strategy. We all know how important content can be to promote your B2B firm and enrich the buyer journey, beyond simply promoting your products and services. But how can you build customer loyalty with editorial content that is […]
TORONTO, September 16, 2015 – It’s a big statement when a customer acquires a vendor, and SqueezeCMM Inc. is delighted to announce today that one of its early alpha customers, Digital Journal Group, has acquired its content marketing measurement business. SqueezeCMM will play an integral role in Digital Journal Group’s portfolio of marketing, media and […]
We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]
An old saw from the construction trades—literally involving a saw—says to measure twice and cut once. Something similar yet different seems applicable to B2B content marketing. Except that in this case B2B content marketers must measure all the time and cut all the time. However, B2B campaigns measure after finishing the work. Then reworks the […]
The power of visuals in B2B marketing is undeniable. And while the saying “a picture is worth a thousand words” is cliché, there is truth to that statement. In fact, the accuracy of that statement served as the presentation jumping off point for one of today’s leading visual marketing experts in late July. As part of the […]
Terms like content marketing and more recently “brand journalism” have captured the attention of B2B marketers for some time. However, many people talk about brand journalism but nobody’s doing it. At least nobody’s doing it very well. That could be one of the takeaways from last week’s Content Marketing Summit at LinkedIn, presented by Ragan Communications […]
On this week’s edition of Podcast Recappers we look at an episode of the Social Pros podcast hosted by Jay Baer and Adam Brown, featuring Joe Pulizzi, founder of Content Marketing Institute and author of the books Epic Content Marketing and Content Inc. CMI produces Content Marketing World, the world’s largest content marketing conference, annually in […]
Every company needs a strong content strategy to get the most out of its sales and marketing team. Good content delivered effectively generates leads, but what does it take to create an effective strategy? Natalie Nathanson, president of B2B tech marketing agency Magnetude Consulting, shared some of her content strategy secrets on LinkedIn recently. We […]
Pinterest is an easy platform to master if you’re selling visual items – jewellery, artwork, design services. But what about B2B brands? Can they use it to grow and evolve their brands? Considering that Pinterest gets over 250 million unique monthly visitors, you bet they can. Pew Research found that Pinterest use is growing steadily […]
School might be out for the summer, but B2B research doesn’t take a break. Here’s a selection of lessons learned from the press releases from business school studies that have been hitting our in-boxes at B2BNN. Lesson 1: a review of the “assume nothing” canon We’ll start off with another lesson from the “assume nothing” […]
As technology evolves so do marketing channels. Traditional marketing covers display ads, billboards, TV, and radio. Digital marketing sees content reach consumers through a digital screen. Social media and mobile marketing, which are more sub-channels of Digital, merit their own categories given their growth rates. In previous years, all of these marketing channels would have […]
We’re back with another recap of what kept the B2B social world buzzing this week. B2B News Network partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve. This week, we found some bite-sized B2B social media stats, a longer and […]
Last week Aerosmith performed a private concert next to my office at Petco Park for the IT convention Cisco Live. Sadly the stage faced away from our windows, so I wasn’t able to watch the performance, until I discovered Periscope. Periscope is a live streaming app that allows concertgoers to live stream video from their […]
