For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]
Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]
In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]
Your boss or your client wants to run a new B2B marketing campaign. And try some new things. And they’ve heard Reddit is big. What do you do? Start here. First of all, is it big? Yes. Nothing major happens on the web without Reddit noticing. That may seem like a grandiose statement, but it’s true. […]
The Chief Marketing Officer of 2014 is busier than ever, and cultivating customer loyalty is a top priority. A 2013 poll of 285 marketers revealed that the cost of customer retention is increasing: digital marketers spend nearly as much to keep buyers (45 percent) as they do to gain new ones (55 percent). A 2013 […]
Henry Ford once famously remarked that if he’d asked his customers what they wanted, they would have said “a faster horse.” Had you asked B2B marketers a decade ago what they needed to market more successfully, their response might have tread the same path: more data, more information—faster and better. Well, marketers, your […]
They are all over the Internet, social media and TV; they are the mompreneurs and they are showing that it’s possible to balance a successful home life with a burgeoning business career. A report from Experian found that mothers with young children, when compared to the general population, are more active on social media. They’re […]
PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]
