Hashtag Team: B2B marketing challenges, podcasts on career pivots, the key to innovation

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scours Twitter to list what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more! This week we feature articles on marketing channels and challenges, a look at what’s helping–and hurting–innovation in the B2B space, and a […]

How Microsoft abandoning the Internet Explorer brand could create mass confusion

Microsoft’s marketing chief confirmed at the company’s Convergence conference yesterday that the Internet Explorer web browser brand will be killed off with Windows 10 and replaced with the company’s new “Project Spartan.” Although not many expected the Internet Explorer name to be retained for Windows 10, its death has now been confirmed. The old web […]

What no one is telling you (until now) about marketing attribution technology

A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since […]

What Shopify’s CMO can teach you about marketing like a boss

For anyone looking to grow their business it always helps to glean intelligent insights from the experts. Shopify CMO, Craig Miller, recently did an interview with Referral Candy to discuss what he learned while spearheading the growth of the e-commerce company. Just look at the astounding numbers Shopify is putting out. Launched in 2008,  the […]

Why brands might be using social media photos for their next ad

That photo you posted on Instagram may be used in a company’s Facebook advertisement…with your permission of course. Since the dawning of social media, major brands have taken advantage of the various user-generated content, and have incorporated photos and videos into their marketing campaigns. Now, due to a new algorithm, brands can find and use the best social media […]

Why increasing your digital ad spend is safer than media buys

Marketing is about one acronym: ROI. Nothing hurts more than wasted marketing dollars, and it’s hard to prove something you can’t track. That’s why digital marketing, when done properly, is a safer bet than traditional mass media. It’s hard to understand the effects of your marketing with inaccurate information. Digital marketing provides the most accurate […]

SAP’s hybris exec blazes new trail in B2B enterprise technology (Sponsored)

If anyone knows about customer engagement and commerce, it’s Jamie Anderson. With 18 years of experience in customer relations and marketing for major global companies such as Adobe, Siebel Systems and SAP, he is well-known for his cutting-edge insights into what tickles our buying bones in the digital age. Based in Edinburgh, UK, Anderson is […]

Air Canada, Apple, Facebook have most loyal fans

A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]

Infographic: How the B2B digital landscape is changing

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality. With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of […]

Why B2B marketers should be worried about ‘negative SEO’

Last year JellyFish, a digital marketing agency, notice an influx of backlinks to their website in October and November. Almost 1,700 new links to their website were flagged as unnatural or suspect by their website analytics software. With the latest Google Penguin 3.0 updates that penalized websites with low-quality backlinks, the JellyFish website took a […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]

Inside the value of human capital to sales and service

With customers’ ever-rising comfort levels to purchase and self-service online, and increased pressure on businesses to develop end-to-end Web enabled applications to accommodate, it seems the value of human capital in sales and service is diminishing. From a business end, consider that businesses must hire, train, coach, performance manage, payroll, incentivize, and provide benefits to […]

The B2BNN primer on SlideShare

Unless you just graduated from business school, chances are that you have heard of SlideShare. SlideShare is a slide-hosting service where members can upload presentations, infographics, and videos, follow other members, and interact with content and one another. While it has been a fairly underused platform, B2B firms and marketers seem to realize its potential. It is […]