You’ve had an app in market for a while, have tried various marketing tactics, and have seen downloads and users grow. To maintain your growth, you need to assess your results, identify what’s working, and create a plan that builds on your strengths. I’ll show you how, by following the stages of your customer’s relationship […]
We’re back! After a brief hiatus we’re up and ready to talk all about B2B mobile and apps. From Microsoft’s blockbuster acquisition of LinkedIn to surging B2B mobile ad spending, sophisticating ordering apps, “must-have” apps and more, here’s an easy-to-read roundup of what’s trending on Twitter and other social sites in the past seven days. […]
More than 200 million smartphone users are expected in the US by the end of 2016 , with the worldwide forecast exceeding two billion users. And two-thirds of Canadians own a smartphone. To reach your business customers, it’s time to seriously consider rolling out a mobile application for your service or product. While developers have […]
On this week’s edition of Podcast Recappers we look at an episode of Marketing Nerds, published by Search Engine Journal. Hosted by SEJ Executive Editor Kelsey Jones, Episode #43 features Social Hospitality founder and former SEJ Social Media Manager Debbie Miller, and focuses on social media strategies during events. Specifically, we learn how to live-tweet an […]
On July 29 Yahoo announced a new mobile app called “Livetext” which is designed to serve as a text message but in a video format. Compared to services like Snapchat, Skype and Vine, Livetext’s distinct difference is there is no audio. While this product is currently aimed at consumers, we spotted some potential benefits B2B firms […]
With the explosive growth of mobile that has happened over the past several years, there are many new and existing markets to tap into for B2B marketers. Yet roughly half of B2B companies do not fully embrace mobile as a marketing outlet. Regalix recently released a survey that showed just 51 percent of B2B senior marketers […]
Customer service remains the number one key to B2B business growth or business death. It’s the most important of business elements and it is going mobile. According to a recent report by Gartner, weak mobile customer service harms customer engagement. To combat this trend, B2B firms are looking to institute more mobile components into their […]
Chartcube, a new app gaining a lot of notoriety in the tech world lately, may have fixed a persistent problem which other vendors like SlideShare, SlideRocket and Prezi could not: making Excel and PowerPoint work for a mobile world. B2B News Network, in a new regular column highlighting intriguing apps, explains what Chartcube is about, who […]
Mobile opportunity is the key finding of Mary Meeker’s annual compilation of global Internet trends. The influential tech analyst packs in 196 presentation slides worth of analysis in her report, examining not only on the top technology trends and investment opportunities, but also the changing behaviour of customers when it comes to what and how […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
Verizon, the largest wireless carrier in the U.S., announced Tuesday it will be acquiring AOL in a landmark $4.4 billion deal. The all-cash deal will see Verizon pay $50 per share for AOL, which is 17 percent more than what its stock closed on Monday at $42.59. The move will allow Verizon to become the […]
According to a recent poll, 94 percent of those who plan to buy the Apple Watch want to use it for work functions, according to MobileIron, a mobile software company. As Apple Watch units begin to ship all over the world, the smartwatch craze is poised to enter the workplace, as we learn in this CNBC […]
App developers, take note: there might be a new player in town. Thanks to a new strategic partnership with Microsoft, CyanogenMod is becoming a possible contender for the world’s third largest mobile platform behind iOS and Android. In case you’ve never heard of CyanogenMod, it’s a modified version of Google’s Android platform developed by startup […]
4K screens aren’t just for next-gen TV sets. Sharp wants to bring 4K technology to smartphones, announcing its 5.5-inch IGZO panel with 2160 x 3840 resolution at a whopping 806 pixels per inch. By comparison, the iPhone 6 offers a screen with 326 pixels per inch (ppi). Why does this boost in ppi matter? As […]
The tech world has been abuzz with talk of Meerkat lately. From the app’s rapid rise in social media fame to its sudden rocky future following Twitter’s announcement that it purchased a competing live-streaming service, Meerkat is turning heads. The B2B community wants to know: exactly what is Meerkat, how can it enhance a business’s social […]
Many businesses face a specific set of challenges in creating stellar apps and maintaining them over the long term. As Hubspot writer Corey Eridon wrote, “Why allocate limited resources to a mediocre idea with results you can only guess at?” According to a report on business and productivity apps compiled last year, expected growth within the […]
New data has emerged revealing phablet devices were by far the fastest growing mobile segment between January 2014 and January 2015. Phablets are often describes as large smartphones, such as the iPhone 6 Plus and the Samsung Galaxy Note. Despite their supersized screens, they can still fit in your pocket, unlike a tablet. This new data […]
For workshifting employees and telecommute professionals, extending a mobile device’s battery can be a matter of life or death of a long file. The demand for juice has immensely expanded, particularly as data networks get faster, apps overcrowd the homescreen, and our lifestyles depend more on smartphones and tablets. We know your eyes are constantly wandering […]
Mobile is quickly moving from being the “second screen” to the “first screen” for many consumers. Altimeter reports that in November 2014 mobile devices accounted for one in four of all online purchases. A 2014 study from Acquity Group, touching on the growing importance of mobile devices in purchase planning, showed that 44 percent of B2B […]
