It may have started life as the dating app created by women, for women, but the appointment of a new vice-president of partnerships suggests Bumble could offer a range of experiences that appeal to its audience’s professional needs. Last month the Austin-based firm said it had hired Michele Tobin, who has worked at gay-focused dating […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
HG Data has updated a mobile app that works with Salesforce CRM to help sales and marketing teams address one of their most common questions: What other technology products does a potential customer already own and use? The App HG Data, updated for Summer 2018, available in Salesforce App Exchange. How It Works HG Data […]
Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]
With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]
We tend to think of social media services as public forums where everything we say or do is visible, but the CEO of Conversocial predicts a rise in the use of private messaging functions will soon change the way businesses solve some of the most sensitive customer service challenges they face today. Conversocial, which has […]
So perhaps you’re a talented programming team that’s tired of pushing out an app for the masses, only to be crushed like the other millions of apps competing on the Google Play Store and Apple App Store. Instead, maybe you just want to offer businesses a service that you can readily provide. In either case, […]
With mobile internet users surpassing desktop internet users and Google creating a separate index for mobile friendly websites, having a responsive website is not an option anymore. According to Google, 50% of search queries come from mobile devices, but according to this report 58% of search queries in the United States come from mobile devices. […]
Your app is one among an estimated 2.2 million apps in the Apple App Store and, take a deep breath, another 2.5 million apps in Google Play store. How will you guarantee your apps’ discoverability in this sea of already available apps? Simply hoping users will somehow discover your app would be like living in […]
You’ve had an app in market for a while, have tried various marketing tactics, and have seen downloads and users grow. To maintain your growth, you need to assess your results, identify what’s working, and create a plan that builds on your strengths. I’ll show you how, by following the stages of your customer’s relationship […]
We’re back! After a brief hiatus we’re up and ready to talk all about B2B mobile and apps. From Microsoft’s blockbuster acquisition of LinkedIn to surging B2B mobile ad spending, sophisticating ordering apps, “must-have” apps and more, here’s an easy-to-read roundup of what’s trending on Twitter and other social sites in the past seven days. […]
More than 200 million smartphone users are expected in the US by the end of 2016 , with the worldwide forecast exceeding two billion users. And two-thirds of Canadians own a smartphone. To reach your business customers, it’s time to seriously consider rolling out a mobile application for your service or product. While developers have […]
On this week’s edition of Podcast Recappers we look at an episode of Marketing Nerds, published by Search Engine Journal. Hosted by SEJ Executive Editor Kelsey Jones, Episode #43 features Social Hospitality founder and former SEJ Social Media Manager Debbie Miller, and focuses on social media strategies during events. Specifically, we learn how to live-tweet an […]
On July 29 Yahoo announced a new mobile app called “Livetext” which is designed to serve as a text message but in a video format. Compared to services like Snapchat, Skype and Vine, Livetext’s distinct difference is there is no audio. While this product is currently aimed at consumers, we spotted some potential benefits B2B firms […]
With the explosive growth of mobile that has happened over the past several years, there are many new and existing markets to tap into for B2B marketers. Yet roughly half of B2B companies do not fully embrace mobile as a marketing outlet. Regalix recently released a survey that showed just 51 percent of B2B senior marketers […]
Customer service remains the number one key to B2B business growth or business death. It’s the most important of business elements and it is going mobile. According to a recent report by Gartner, weak mobile customer service harms customer engagement. To combat this trend, B2B firms are looking to institute more mobile components into their […]
Chartcube, a new app gaining a lot of notoriety in the tech world lately, may have fixed a persistent problem which other vendors like SlideShare, SlideRocket and Prezi could not: making Excel and PowerPoint work for a mobile world. B2B News Network, in a new regular column highlighting intriguing apps, explains what Chartcube is about, who […]
Mobile opportunity is the key finding of Mary Meeker’s annual compilation of global Internet trends. The influential tech analyst packs in 196 presentation slides worth of analysis in her report, examining not only on the top technology trends and investment opportunities, but also the changing behaviour of customers when it comes to what and how […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
