Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
Verizon, the largest wireless carrier in the U.S., announced Tuesday it will be acquiring AOL in a landmark $4.4 billion deal. The all-cash deal will see Verizon pay $50 per share for AOL, which is 17 percent more than what its stock closed on Monday at $42.59. The move will allow Verizon to become the […]
According to a recent poll, 94 percent of those who plan to buy the Apple Watch want to use it for work functions, according to MobileIron, a mobile software company. As Apple Watch units begin to ship all over the world, the smartwatch craze is poised to enter the workplace, as we learn in this CNBC […]
App developers, take note: there might be a new player in town. Thanks to a new strategic partnership with Microsoft, CyanogenMod is becoming a possible contender for the world’s third largest mobile platform behind iOS and Android. In case you’ve never heard of CyanogenMod, it’s a modified version of Google’s Android platform developed by startup […]
4K screens aren’t just for next-gen TV sets. Sharp wants to bring 4K technology to smartphones, announcing its 5.5-inch IGZO panel with 2160 x 3840 resolution at a whopping 806 pixels per inch. By comparison, the iPhone 6 offers a screen with 326 pixels per inch (ppi). Why does this boost in ppi matter? As […]
The tech world has been abuzz with talk of Meerkat lately. From the app’s rapid rise in social media fame to its sudden rocky future following Twitter’s announcement that it purchased a competing live-streaming service, Meerkat is turning heads. The B2B community wants to know: exactly what is Meerkat, how can it enhance a business’s social […]
Many businesses face a specific set of challenges in creating stellar apps and maintaining them over the long term. As Hubspot writer Corey Eridon wrote, “Why allocate limited resources to a mediocre idea with results you can only guess at?” According to a report on business and productivity apps compiled last year, expected growth within the […]
New data has emerged revealing phablet devices were by far the fastest growing mobile segment between January 2014 and January 2015. Phablets are often describes as large smartphones, such as the iPhone 6 Plus and the Samsung Galaxy Note. Despite their supersized screens, they can still fit in your pocket, unlike a tablet. This new data […]
For workshifting employees and telecommute professionals, extending a mobile device’s battery can be a matter of life or death of a long file. The demand for juice has immensely expanded, particularly as data networks get faster, apps overcrowd the homescreen, and our lifestyles depend more on smartphones and tablets. We know your eyes are constantly wandering […]
Mobile is quickly moving from being the “second screen” to the “first screen” for many consumers. Altimeter reports that in November 2014 mobile devices accounted for one in four of all online purchases. A 2014 study from Acquity Group, touching on the growing importance of mobile devices in purchase planning, showed that 44 percent of B2B […]
If you’ve been using iOS 8 and praying to the Apple Jobs, er, I mean, Gods, for a far less frustrating experience, we have some bad news for you. It’s being reported that four months after its release, Apple‘s new iOS is plaguing users with bugs affecting Wi-Fi, Calendar and Bluetooth connectivity. Wi-Fi stability issues drive most of […]
Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates […]
In today’s hyper-connected business world, busy executives are spending increasing amounts of time away from their desks and on the road. That means they’re using their computers less and relying more and more upon increasingly powerful smartphones and tablets. All mobile devices, whether iOS or Android, have limits to the amount of data they can store. […]
By 2020, more than six billion smartphones will be in use. Due to the affordability of smartphones and the rise of emerging markets, living standards are improving and new opportunities are being created because of these mobile devices. This also means new markets to tap for B2B firms and marketers. Mobile commerce, otherwise known as m-commerce, […]
In our modern, hyper-connected society, app development is not just for the big players; small and mid-sized business can — and should — start developing apps. If creating your own mobile application in-house is not within your operational scope or budget, you may want to consider outsourcing this process. But before you dive into a […]
Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]
Your app has been developed and released, and the champagne has been popped. But why are your download numbers so low? Reaching out to users to get your app can be tricky, but if app acquisition is treated as an aspect of your digital marketing campaign, it can be easier than you think. Just as […]
Mobile advertising is full of oddly incongruent trends. Consider, for example, how time spent on mobile is growing fast, up 23 percent in 2014, as adults devote less attention to other media. But mobile ad spending has lagged far behind. According to eMarketer, major media ad spending on mobile in the U.S. was just 7¢ for every hour that an adult spends on mobile, in […]
It seems that B2B suppliers have noticed that it’s almost 2015 and hey, wouldn’t you know it, the whole buying-online fad is probably here to stay. A recent report by Forrester Consulting suggests that B2B is getting serious about e-commerce: 80 percent or more of online B2B sellers are planning to invest in, implement, or upgrade their e-commerce platform within […]
