It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]
Cisco is using market research from a survey of knowledge workers across 10 countries to demonstrate potential interest in having virtual assistants take over some of the most mundane administrative tasks in the enterprise: running meetings and conference calls. The networking giant this week released the data as a followup to the launch of Cisco […]
ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]
There are plenty of people betting big on how technologies like artificial intelligence will change consumers’ lives, but Ash Fontana is strictly putting his money on line-of-business applications. Fontana, managing director at Silicon Valley VC firm Zetta Venture Partners, was in Toronto last week as part of the CDO Summit. The former head of fundraising projects at […]
Thomson Reuters will be using the $100 million expansion of its Toronto Technology Centre to simplify and transform knowledge work in areas like legal research, contract review and e-discovery, according to its vice-president of research and development. In a keynote speech to a group of chief digital officers this week, Khalid Al-Kofahi said artificial intelligence (AI) […]
Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]
Is the rise of artificial intelligence profoundly changing what it means to work? AI is all around us, and its applications run from the mundane to the fantastic. But many are questioning the growing symbiosis between machines and humans. As machines begin to manage more of our professional lives, are we at risk of losing […]
Demandbase on Thursday added self-service capabilities and additional artificial intelligence tools to its account-based marketing platform, promising an easier way for companies to find the right people, set up and manage campaigns. Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its SEO research platform that […]
Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]
DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]
Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
OpenText is building on its history in enterprise information management with the launch Tuesday of an artificial intelligence platform called Magellan that will compete with the likes of IBM’s Watson. Magellan, which was announced at the company’s Enterprise World conference in Toronto, will combine OpenText Analytics, a text mining and auto classification tool it acquired […]
Justin Hartzman is the Co-Founder and Chief Executive Officer of needls. In 2005, Hartzman and his co-founders created We Sell Your Site. Having identified the gap in the middle market, boutique M&A space, WSYS became the de facto agency to sell, acquire, or sell funding for web businesses in the $1million to $50 million price […]
The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]
