By Joe Byrne, Executive CTO, Cisco AppDynamics Businesses in all sectors rely on SAP to bring together data from across functions in order to seamlessly plan, allocate, and deploy resources across complex supply chains. Numerous business applications depend entirely on SAP to fulfill their purpose to end users, from the frontend — such as e-commerce […]
By Tom Perry, CEO, Sherpa A wave of tech investment is flowing through the Channel with global IT budgets set to grow by 26% in 2022. As businesses spend more to augment their operations the ripple effects will be felt far and wide. The tricky part will undoubtedly be understanding how you can invest wisely and get […]
No matter the industry, more companies have begun to recognize that knowledge is an asset and should be shared across the workforce. To harness the value of their shared knowledge, companies have started to create a knowledge management strategy specific to their organization. Knowledge management strategies help employees by empowering them to create, collaborate, and […]
To keep up with the times is a responsibility and a task for every business. Modern technologies develop, and so do businesses. If you ignore trends and stay complacent in your achievements, you are very likely to lose in this eternal race, in which even a one-week delay in making a decision can play a […]
A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]
Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]
More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]
From moving processes to the cloud to drone delivery, the procurement, logistics and distribution field has been subject to constant disruption and innovation. Between the explosion of tracking and sensor technologies, the shifts toward artificial intelligence-based just-in-time resource management and provisioning, everything is moving at lightning speed. Companies are using artificial intelligence (AI) to reduce expenses […]
It happens ten minutes into every after-party at every convention center where attendees and vendors gather. First one small group starts and then, suddenly, everyone’s doing it. It’s the great app comparison conversation and it’s a feature of B2B community culture. To compile our list of the current most popular B2B applications, B2B News Network based […]
Spring has sprung here at B2B News Network and we’ve gathered some of the freshest B2B tweets worth sharing this week. This Wednesday, you’ll learn how to launch your B2B referral program, get LinkedIn hacks that will help you find hot new prospects, listen to a podcast on the ever-evolving customer journey and more. Our […]
Once again it’s Wednesday, when B2B News Network brings you our weekly Hashtag Team roundup of what’s trending in the B2B twitterverse. As we do every week, we sift and sort through all the B2B tweets with the help of Nexalogy, a leading social analysis tool, to deliver the best of the buzz. In this […]
Five new emoticons have debuted where there was only “like” before. Today the thumbs up nature of what we read on Facebook changed. Our reactions to posts can now be contextualized with a rollover menu of emoticons called Love, Ha Ha, Wow, Sad and Angry. After years of posts demanding Facebook create a “dislike” button […]
Everyone in the B2B space knows about Salesforce and how it revolutionized the cloud computing industry in general and Software-as-a-Service (SaaS) delivery of customer relationship management (CRM) solutions in particular. Even given that, Salesforce still tends to mostly exist in the technology stacks of the larger B2B companies. However, that’s starting to change. Salesforce recently […]
B2B buyers have changed. Shaped by their consumer expectations and enabled by technology, B2B buyers demand a consistent, personalized experience at every stage of the customer journey. Although B2B sellers have progressed developing digital touchpoints, most struggle to weave them into existing channels and create an engaging, seamless omnichannel customer experience. Using a recent report […]
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty. This article will examine […]
Every B2B firm should be aware of the opportunity in channel sales, and how to manage those sales effectively. It might not be relevant to every industry, but B2B sales are increasingly going through channels as opposed to direct purchasing. Channel sales is a distribution method in which a business splits its sales force […]
Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]
It wasn’t so long ago that companies who wanted to gauge what their competitors were selling, and charging, had to track the industry online. They had to log the inventory and the corresponding price, and then adjust prices so as not to be undersold. Rinse and repeat. As would be expected in these days of […]
Back in 1983, a MB of memory was almost $2k. Storage was a growth industry. It stayed a growth industry despite dropping prices, when in 2004 Google shook up the industry by offering a gigabyte of personal email storage for free with Gmail, then Google Drive. Dropbox and Box followed suit for business, both experiencing […]
