The manufacturing environment has always been one in which people often perform tedious, repetitive tasks. If you ask any manufacturing operative about the monotony of quality inspection, sorting or grading, and moving materials or components from A to B, you’ll soon know why these tasks are eminently suitable for automation. However, the reason these activities […]
For the most part, marketers have bought into account-based marketing and see the value of the investment. In fact, 91 percent of marketers say that they see higher average deal sizes with Account-Based Marketing (ABM). Now, marketers need to focus on staying ahead of the curve. ABM aligns marketing and sales efforts to deepen engagements […]
Understanding the customer service industry and its unique relationship with technology can be a challenge. This difficulty primarily stems from the fact that both employees and customers interact directly with customer service technology every single day. It’s not simple server management technologies handled by a small, sophisticated networking team. Making sure all customer service solutions make sense […]
Last November, during the Web Summit in Lisbon, David Marcus, VP of Messaging Products at Facebook, asked the following question: Who wants to call a brand? He was referring to the ordeal of having to get in touch with a customer service apparatus. Very often, this process is time consuming, stressful and leaves the customer […]
2016 was a year less of personality-driven change, and more a year of big sea changes across industries. It was the year a lot of new B2B tech that has been hyped for years (analytics, B2B FinTech, MarTech) got real, the year big data got a little less big and the Internet of things exploded […]
Why define growth hacking again? In the startup universe, I noticed (and I am not the only one), that there are many definitions of growth hacking; indeed, there are a large numbers of books, webinars, incubators, boot camps, accelerators and specialists explaining what growth hacking is. However, I found it difficult to really understand the […]
The Cloud has become part of our everyday language, but what is it really? “Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources, which can be rapidly […]
Last week we focused on B2B job fields that are in decline, or may be in decline over the next decade. That post detailed how many believe B2B salespeople jobs will contract significantly, and also pointed towards two current job growth fields that could see decline over the next decade as a result of automation […]
The B2B sales mantra is straightforward – attract, convert, and retain. While everyone needs to fill the funnel, marketers are wise to focus on conversion and retention: data analytics vendor SumAll discovered that between 25 and 40 percent of total revenues come from returning customers, and businesses with 40 percent repeat customers generated nearly 50 […]
Automation is transforming the IT sector, and a new study by Tech Pro Research called “The Future of IT Jobs: How to Beat the Machines” shows the scale of this evolution. The June 2015 study surveyed 353 respondents in the IT field asking them about where, why, and how they’re automating business process in their companies. The […]
Proposals, quotes, contracts, reports and updates: the documentation that pulls salespeople away from their customers and into their offices. Now a startup wants to make that simpler for B2B professionals. Pandadoc is a new software solution that claims it can automate all the content collateral sales departments are required to produce, monitor and update. The […]
In a world of rapidly evolving buyer expectations and behaviors, B2B sales and marketing leaders need to provide their teams with tools necessary to achieve customer success and improve business results. Essentially, B2B businesses live and die with their sales forces. The key factor is how many sales leads they can churn through in what amount of […]
Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automation tools, there is no way to sufficiently increase productivity to reduce overhead and improve performance at the same time,” write the authors at PayStream Advisors, […]
