The author helps produce and facilitate all manner of conferences and events for business professionals, and occasionally ends them with an original poem. The following is an example. Some say embrace the digital disruption I fear it’s more like digital corruption What’s happened to my span of attention? Not to mention my powers of retention […]
I had a fantastic conversation this week about why the team at B2BNN is so successful. I was explaining that we all have a shared foundation in Marketing and Technology (in one form or another). With a common foundation, what makes our group unique? What helps us innovate? We are at heart a digital business. […]
It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. Therefore […]
In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s getting said and shared about B2B on Twitter, LinkedIn and other social networks. We’ve got some out-of-the ordinary topics for you this week, starting with bridging the digital gap between B2B and B2C. We’ll learn how to avoid the most common […]
The Information Technology Association of Canada (ITAC) released a four part series of papers, focused on fundamental priorities that must be addressed by the government and the Innovation Agenda in order to succeed: Modern Digital Economy, Trade and Competitiveness, Modern Digital Government, and Talent and Skills Development. Excerpts from each paper follows, with links to […]
Merry Christmas from B2B News Network! With the holidays upon us, it’s been a light week for B2B social traffic, so we’ve decided to get into the spirit by spreading holiday cheer in the form of Christmas-related B2B tweets and social posts. You’ll find plenty of tips on B2B sales and marketing, we’ll check out […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
Marketo’s Marketing Nation Online conference (#mktgnation) was on Wednesday. There are two things I love about this conference 1) it’s free 2) it’s online. I don’t need to spend hours traveling somewhere, and I can still pick and choose agenda items that mean something to me. It was all about strategy for me, as I […]
In the marriage of business and technology, strategy is the foundation of the most successful relationships. According to an extensive study, the strategic implementation of new technologies, rather than the use of technology as a problem-solving tool, is how businesses successfully evolve in digital environments. The MIT Sloan Management Review and Deloitte’s 2015 global study of […]
Excellent SEO is essential to generate quality leads, but while the B2C sector has always been strong in excelling in this arena, the B2B industry tends to lag behind. Many companies might be making fatal mistakes in their SEO techniques. Here are a few common SEO problems that B2B companies often face, and their suggested solutions. Problem […]
In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]
