digital distraction poem

A holiday-timed poem on digital distraction that’s perfect for busy B2B professionals

The author helps produce and facilitate all manner of conferences and events for business professionals, and occasionally ends them with an original poem. The following is an example.  Some say embrace the digital disruption I fear it’s more like digital corruption What’s happened to my span of attention? Not to mention my powers of retention […]

digital inclusion

CMO Sunday: Digital Inclusion

It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]

marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]

social media campaigns

How to Execute Effective and Robust Social Media Campaigns

The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]

innovation agenda

Four Fundamental Priorities for the Innovation Agenda (ITAC)

The Information Technology Association of Canada (ITAC) released a four part series of papers, focused on fundamental priorities that must be addressed by the government and the Innovation Agenda in order to succeed: Modern Digital Economy, Trade and Competitiveness, Modern Digital Government, and Talent and Skills Development. Excerpts from each paper follows, with links to […]

New report stresses why your business needs to be digitally mature

In the marriage of business and technology, strategy is the foundation of the most successful relationships. According to an extensive study, the strategic implementation of new technologies, rather than the use of technology as a problem-solving tool, is how businesses successfully evolve in digital environments. The MIT Sloan Management Review and Deloitte’s 2015 global study of […]

Video: The 3 mistakes companies are making in digital right now

In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]