CA Technologies may be best known for providing the tools to help enterprise organizations develop faster, better-performing applications, but an executive says its account-based marketing efforts are achieving a similar effect in the way its sales team is connecting with interested customers. In a presentation at the recent SiriusDecisions Summit in Toronto, CA Technologies global […]
Trello, an app considered indispensable by many software developers, has joined the Atlassian family, announced last week, in a deal worth $425 million. As Wired said in its coverage, Trello was developed basically as a niche to-do list app for a specialized purpose and audience (software developers) that 95% of the population has never heard […]
If you could have one superpower to help your business grow, what would it be? I’ve often thought being able to read the mind of potential customers would be the single best superpower we could possess. We would be able to provide those products and/or services they wanted the most, without them having to ask. […]
People are at the heart of all relationships, even business relationships. Thanks to modern technology, we can sometimes forget that there’s a live person on the other side of that tweet, email, or Facebook post. That’s just in our personal lives. Imagine for a moment, how that translates to the business world. Focus in business […]
It’s the granddaddy of all B2B applications: enterprise resource planning (ERP) software. Many flavors of ERP exist today on premises and in the cloud, however, they all share a level of implementation complexity fraught with danger. What can B2B practitioners do to ensure that their ERP implementations have a maximum chance of success? A number […]
A new survey found that a whopping majority of companies with 1,000 or more employees are either already using enterprise software, or planning to within the next 12 months. That 98 percent figures contrasts sharply with the 57 percent of companies with less than 50 employees who adopt enterprise software. According to TechPro Research, more than […]
Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. As always, we’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we […]
Proposals, quotes, contracts, reports and updates: the documentation that pulls salespeople away from their customers and into their offices. Now a startup wants to make that simpler for B2B professionals. Pandadoc is a new software solution that claims it can automate all the content collateral sales departments are required to produce, monitor and update. The […]
We whetted your appetite with our B2B guide to DevOps and now you might be thinking about how you can implement DevOps practices for software development in your organization. With summer just around the corner, you should add these insightful DevOps books to your business reading list. The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business […]
It’s not your father’s enterprise software buying environment. The #ensw buyer today is a different buyer with different research habits and information needs. In fact, there is no longer just one type of enterprise softwre buyers, but a nearly 50/50 split between GenX/boomers and GenY decisionmakers who have very different ways of looking for and […]
What is the future of enterprise? Box’s co-founder and CEO Aaron Levie offers a peek into that future in a recent lecture he gave to Draper University students in California. The latest research from Gartner suggests that the enterprise software market reached more than $320 billion last year, a 6.9 percent increase from 2013. Moreover, […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
Licensing a new ERP solution is akin to moving to a new home. It’s rarely fun. It is expensive, time-consuming and full of potential risk. Either task helps you understand: How much clutter you’ve accumulated. Who your true friends are. Your real motivation for going through all this. Just how expensive this process is. And, […]
With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]
Say you’re concerned about cyber-criminals hacking into your company’s back end. You’ve run risk assessments before but those reports take weeks to compile. You’re worried those assessments could come too late. What if you could diagnose cyber-security attacks in real-time and be notified immediately of potential solutions? Those are the questions a new Israeli startup will gladly […]
The enterprise collaboration space is hot. Recently, cloud file-sharing company Box has started trading publicly on the New York Stock, debuting at $20.20 per share. Interestingly, the company is trading much as 77 percent above its IPO price. Box offers companies cloud-based storage services, make it easy to share documents with your team or your […]
Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automation tools, there is no way to sufficiently increase productivity to reduce overhead and improve performance at the same time,” write the authors at PayStream Advisors, […]
The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have embraced a “Moneyball” approach to managing their human resources, turning increasingly to analytics. As HR software continues to evolve as companies find better ways to […]
The Bay Area-based Autodesk announced Monday all of its design software will be available to students, teachers and academic institutions free in 188 countries. A press release states “from students as young as 13 years old leveraging Fusion 360 to conceptualize and 3D print prosthetic devices, to college teams developing environmentally sustainable homes using BIM […]
It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]
