For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Calif.-based digital marketing agency Ignite Visibility gave himself a major challenge in Social Media Marketing: The Movie, which will premiere online […]
I may not have been super-qualified, but when one of my content marketing clients asked me to lead a social selling workshop for their team several years ago, I did my best to prepare. I walked in with ideas about a layered approach to sharing content, strategic use of hashtags and a lot more. Almost […]
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]
Michal Sadowski is founder and CEO of Brand24, a social listening tool used by over 2,000 clients, across 80 countries. He is a mentor at the Startup Weekend and Founder Institute, author of the bestselling book “Social Media Revolution”, and awarded with a “Best Co-Founder” prize in The Next Web Startup Awards 2013. He was […]
Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve been at this social thing a long time, haven’t we? […]
Just as the character limits on Twitter are getting longer, Jack Dorsey says merchants can expect an expanded suite of tools from Square following the launch of its contactless chip card reader in Canada — and he’s not worried about the competition from Shopify. The CEO of both Square and Twitter was in Toronto Tuesday […]
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. I am 24 […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]
This afternoon our President, Jen Evans, hosted a live Twitter Chat discussion with Andrew Brown, President of Write on the Money, who took over our @B2BNewsNetwork profile for a Q&A. There were some fantastic questions, so we thought we’d share them with everyone. Jen: Kicking off an intro to #dimsum marketing with Andrew Brown! Andrew […]
Yesterday B2BNN hosted a live Twitter Chat discussion with Derek Chezzi, Editorial Director, Collaborative Journalism of Edelman Toronto. There were some fantastic questions, so we thought we’d share them with everyone. Q1: You focus on business storytelling. How do you identify a good story to be told? A1: Stories – editorial or brand stories for […]
The Presidential Debate Is Trump the pro business candidate? Should anyone be looking at Trump as a viable candidate? Well, many are. CNN Reports Twitter + Microsoft Not in love with this engagement. Please call Marc Anddeessen just buy it and let it be what it is supposed to be, a postal service for people […]
Time for another round of the most shared and buzzworthy content about all things B2B on social media, carefully curated and brought to you by the Hashtag Team each week. This week, we found some interesting ways that B2B content marketers could be undermining their own efforts, a B2B success story from Twitter, a webinar […]
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]
The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]
Learning how to use a social media network is one thing, but truly figuring out the nuances of actions like WHEN to send your message can have a significant impact on your B2B marketing. If you didn’t realize that the timing of your marketing messages on social media made a difference, you’re not alone. There are […]
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, something not enough firms recognize. When I started in law marketing 100 lifetimes ago, I had my firm run […]
