Twitter launches call-to-action buttons for Promoted Tweets

In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]

Incredible stats to justify your employee advocacy-social media programs

More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]

Twitter adds new analytics tool to help brands learn what users are saying about them

Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]

Investigating social media’s spam-bot problem

Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]

Learning from Twitter

Dick Costolo’s recent departure as Twitter’s CEO was not surprising. Twitter’s revenue growth is failing to meet expectations, which is a problem exacerbated by its status as a publicly traded company. Twitter needs to meet the expectations of investors and Wall St. analysts. One of the biggest lessons from the company’s financial struggles is the […]

Buying Twitter followers…Don’t even think about it

by Kay Mathews The practice of buying Twitter followers has been around for about as long as Twitter has been in existence. As you’d expect, it continues today. Twitter follower providers gladly sell large blocks of followers to individuals and businesses at fairly cheap prices, and more is always better, right? Not necessarily. When asked for […]

Twitter rolls out new advertising feature ‘partner audiences’

Twitter launched a new ad-targeting feature to allow marketers to reach a specific audience segment. Called “partner audiences,”  this rollout can also be combined with look-alike targeting, giving marketers the ability to expand the reach of their campaigns to people who have interests similar to those in their partner audience, a Twitter blog post writes. The blog post offers […]

Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertising, Big Data, social media and more. This week, we feature buzzworthy reports on content marketing, social media trends, marketing budgets and the difference between creativity […]

How to use social media (other than LinkedIn) to find your next great hire

Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But  hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]