Social buisness

It’s 2014, is ‘social business’ dead or alive?

Management consultant Peter Drucker said: “There are only two things in a business that make money – innovation and marketing, everything else is cost.” Is business actually starting to believe this and what are the implications for marketing vendors? Social business is far from dead. Business is experimenting with customer engagement in areas like content, […]

Content marketing agency lessons: beyond messaging + copy to utility

In an on-demand B2B universe, content marketing becomes information, useful experiences that are useful to the marketer too. It’s  measurable, delivered however the information seeker prefers, from 140-character tweets with answers to the most popular questions asked by customers to triggered emails, catalogs, whitepapers, and more. For content to really develop relationships, however, marketers must […]