phone marketing millennials

The Phone Habits of Millennials – and How to Market to Them

Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Ogilvy Public Relations, an integrated global marketing communications firm, announced that Aleena Abrahamian joined as Executive Vice President, Digital Content & Social for the agency’s West Coast team and will be part of the North America Leadership Team. *** Marvell Technology Group Ltd., a leader in […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

digital ethnography motivindex

Digital Ethnography and MotivIndex – An Interview with Ujwal Arkalgud

Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]

brexit

British High Court Issued Decision in Brexit Case

Following an advisory referendum held in June 2016 in which 52% of votes were cast in favour of leaving the EU, Prime Minister David Cameron resigned. His successor, Theresa May, announced the government’s intention to invoke Article 50 of the Lisbon Treaty on European Union, the formal procedure for withdrawing, by the end of March 2017. A case challenging the […]

lead demand snapchat

To Snapchat or Not To Snapchat, and Other B2B Trending Conversations

It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]

data science techniques

Five Reasons Business Power Users Should Adopt Data Science Techniques

Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]

spooky marketing stats

B2B Trending Conversations: Spooooky Marketing Stats (and Other Stuff)

Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Compliance Risk Concepts LLC (CRC) announced the hire of Daniel Dorsky as Principal of its Anti-Corruption and Ethics Practice. *** Brandwatch, a social intelligence company, announced the appointment of Richard Pasewark as Chief Revenue Officer. Richard brings more than 20 years of experience leading and developing sales and […]