According to a statement from JLL (Jones Lang Lasalle Inc), employment within the technology industry in Canada has reached an all-time high, employing over 503,000 people nationwide. The technology sector has outpaced the growth seen in finance and insurance, as well as real estate and leasing, increasing at an impressive rate of 20.3 percent since […]
Do you like to write? Want to gain public exposure, or build your brand? Do you have a strong opinion on where your market is headed or changing? Spotted a new trend and think it’ll make an impact in B2B? Or do you have something to say on social monitoring services and want to review […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s making waves on social media in the B2B space. While it’s a bit of a slow week with the Thanksgiving holiday in the US, there’s still plenty of B2B buzz, especially on Twitter and LinkedIn. This week, we’ll explore how to […]
Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]
This week’s notable hires and appointments in the B2B world! *** Ogilvy Public Relations, an integrated global marketing communications firm, announced that Aleena Abrahamian joined as Executive Vice President, Digital Content & Social for the agency’s West Coast team and will be part of the North America Leadership Team. *** Marvell Technology Group Ltd., a leader in […]
Every now again I become aware that I am being marketed to. I mean more than the usual assault of terrible pop-ups while I’m trying to play Scrabble. I mean I’m in someone’s funnel and the walls are closing in. Lately, I’ve been trying really, really hard to get out of the sales funnel of […]
How did technology get us here? America is the world’s country; in a sense we are all American, consuming its culture, sports, brands constantly. It’s a great nation that can be counted on to do the right thing when all other options have been exhausted (pace Churchill). Except this time. Rarely have I seen so […]
What is ABM? Account-Based Marketing (ABM) is a strategy that concentrates sales and marketing on targeted accounts within their market, using personalized campaigns designed to the individual account. ABM is a targeted strategy, based on insights. Be the Wizard of your organization. Know your customers’ desires (a brain, a heart, courage, home), and you’ll be […]
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]
The moment Donald Trump declared his candidacy, followed by an onslaught of Tweets, we knew this campaign was going to be different. And was it ever. Two of the most famous people in the world competing for the same job. From the Clinton email debacle and Trump’s Twitter, to the powerful voter tracking and GOTV […]
Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]
Following an advisory referendum held in June 2016 in which 52% of votes were cast in favour of leaving the EU, Prime Minister David Cameron resigned. His successor, Theresa May, announced the government’s intention to invoke Article 50 of the Lisbon Treaty on European Union, the formal procedure for withdrawing, by the end of March 2017. A case challenging the […]
It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]
If you could have one superpower to help your business grow, what would it be? I’ve often thought being able to read the mind of potential customers would be the single best superpower we could possess. We would be able to provide those products and/or services they wanted the most, without them having to ask. […]
Since it seems that not everyone knows, or understands, content marketing a primer with the basics may be necessary. Content Marketing is a form of marketing that focuses on creating, publishing and distributing content for a specific audience. Instead of creating need for a product or service, content marketing addresses the existing need of the […]
Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]
Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]
“AI” is not just a new buzzword. Historically we, humankind, have been trying to build a machine that can perceive its environment and take intelligent action for quite some time. The first successful computational model is generally attributed to Warren McCulloch and Walter Pitts, in 1943 (The Mind Project). Over 70 years later AI is […]
This week’s notable hires and appointments in the B2B world! *** Compliance Risk Concepts LLC (CRC) announced the hire of Daniel Dorsky as Principal of its Anti-Corruption and Ethics Practice. *** Brandwatch, a social intelligence company, announced the appointment of Richard Pasewark as Chief Revenue Officer. Richard brings more than 20 years of experience leading and developing sales and […]
