People are at the heart of all relationships, even business relationships. Thanks to modern technology, we can sometimes forget that there’s a live person on the other side of that tweet, email, or Facebook post. That’s just in our personal lives. Imagine for a moment, how that translates to the business world. Focus in business […]
This week’s notable hires and appointments in the B2B world! *** Eyereturn Marketing announced the appointment of David Thomas and the opening of their Montreal office to serve the digital marketing needs of the Quebec and Eastern North American markets. David Thomas joins Eyereturn with 19 years of sales experience across a wide spectrum of software solutions, IT infrastructure and web […]
Welcome to the latest edition of B2B Trending Conversations, wherein we bring you a weekly roundup of what’s trending on social media in the B2B space. This week we’re focusing on network, data and cloud security. In the wake of growing awareness of online threats from a dizzying array of domestic and international actors, B2B […]
When you hear the words “month end process”, what do you envision? You probably picture someone, an accountant, or controller, someone like Bob Cratchett, hunched over the books, reconciling everything from receivables and payables, cash flow, budgets, and P&Ls. That may not be all that far from the truth. What is “month end”? Simply put, […]
Recently, we ran our Canadian B2B Marketing Influencer Index. When we put out the call for nominations, we got an amazing response – the best we’d ever seen. And every nomination was well deserved, as we believe that behind every successful B2B organization is a dedicated marketer. Now it’s time to feature our neighbours south […]
Let’s face it – disasters happen. And when disasters happen, businesses can suffer financial loss so significant that some never reopen. The average business loses an astonishing $5,000 per hour when they are down! According to the Institute for Business and Home Safety, an estimated 25 percent of businesses never reopen following a major disaster. While the […]
With the recent and rumored announcements by B2B marketing and data analytics providers for cloud solutions that will build on top of Salesforce, Oracle and other SaaS platforms, the multi-relationship model of martech stack-building exists in high relief. And while vendors may be pushing a multi-relationship model, marketers may want to think carefully before pursuing […]
B2B marketers in Canada generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, their names are largely unknown in the marketing world. These dedicated and talented marketers work hard to get someone else’s company recognized. To do this, they keep up on the latest marketing tactics, which over […]
The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons: They’re fictional They don’t reflect the overall composition of the audience They aren’t data driven They don’t practically translate into marketing campaigns If your personas are not based on […]
Salesforce CEO Marc Benioff will have plenty to talk about at Dreamforce next month, having presided over an epic $4 billion shopping spree in which the cloud computing giant has snapped up around a dozen companies in the past year. Acquisitions range from the $2.8 billion Demandware deal, the largest such purchase Salesforce has made […]
It’s the new technique in town, and everyone’s jumping on board. This week, it’s sales’ turn to go high tech as marketing and sales analytics company Absolutdata launches an artificial intelligence-based sales guidance tool. Launched Wednesday, NAVIK SalesAI provides each salesperson with a customized weekly game plan, allowing them to determine which leads to prioritize […]
Two months after Britain voted to leave the EU, the growing financial divisions between haves and have-nots in the UK are growing. The author of a recent study on the subject told B2BNN what that might mean for B2B. According to the latest Financial Inclusion Report from the University of Birmingham that was released on […]
The phrase “Business to Business Marketing” can sound corporate, stiff, and unwelcoming. It may even bring up images of overly-long meetings where good ideas get weighed down by the amount of decision makers and are suffocated by red tape and slow approval processes. Marketing to a “business” can sound like you’re marketing to the physical […]
Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]
Before cloud computing, implementing software across large enterprises came with huge headaches that built resentment among users and executives. That’s changing now that Software as a Service (SaaS) solutions can halve the implementation time. Of course there’s the other big plus too: SaaS systems eliminate capital expenditures. Despite the significant advantages of cloud-based systems, SaaS […]
Whether you’re the CEO, a senior manager, or an entrepreneur—leadership is what makes any B2B business sink or swim. We’ve collected some of the best posts about leadership buzzing around in the B2B social media world and have collected them here for you in another edition of B2B Conversations. Enjoy! 6 ways to develop poise […]
Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Many B2Bs are recognizing the benefits of outsourcing communications solutions management to a third party, and considering switching from legacy premises systems to cloud unified communications (UC) as the basis for their communications infrastructure strategy. According to Frost and Sullivan, primary drivers for adoption of hosted communications remain faster access to advanced features and capabilities […]
Some 15,000 entrepreneurs gathered in Chicago recently for the annual Sage Summit. Attendees came from around the globe to learn of the latest innovations in the B2B, accounting and tech spheres. Celebrity keynotes included entrepreneur/actors Gwyneth Paltrow and Zooey Deschanel. Their messages were very different from those of the B2B execs who rounded out discussions. […]
The healthcare system has always evolved with technology. Worldwide revenue for home health care devices and services will rise to $12.6 billion in 2018, up from $5.7 billion in 2013, according to a report from IT research firm IHS Technology. AlayaCare is an example of a company that is using a software platform to provide […]
