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Tag: Account Based Marketing

Chief Nation

Chief Nation brings in Bombora intent data to boost ABM in enterprise IT sector

Account-Based Marketing, Latest B2B News, Top News March 7, 2018March 8, 2018 Shane Schick

An enterprise IT marketing consulting company called Chief Nation whose customers include  Microsoft, IBM and Intel says it will be able to boost account-based marketing results and generate more sales leads by integrating B2B intent data from Bombora. Chief Nation, which is based in the U.K., said the partnership will involving layering Bombora’s intent data […]

predictive analytics ABM

Predictive Analytics Drives Smarter ABM

Account-Based Marketing, Latest B2B News, Top News December 19, 2017December 16, 2017 James Regan

In 2017, B2B marketers were fully focused on account-based marketing (ABM), and that’s a good thing. ABM helps marketers get an accurate picture of active demand units and their needs, allowing for better targeting with the right content. ABM also helps align marketing and sales, shifting the goal across both departments to deepening engagements with […]

sales data

The Scariest Thing Is What You Don’t See: Your Garbage Sales And Marketing Data

Account-Based Marketing, B2B Marketing News, Latest B2B News, Sales, Top News October 31, 2017October 30, 2017 Henry Schuck

“The greatest trick the devil ever pulled was convincing the world he didn’t exist.” – The Usual Suspects (1995) The scariest villains are the ones we don’t see. Maybe there’s something passing across the corner of our eye. Maybe we hear something, but only barely…in the background. Maybe it wasn’t anything at all. We are, […]

terminus hubspot

Terminus Unites Inbound and Account-Based Marketing with HubSpot Integration

Account-Based Marketing, Conference Coverage, Conversion, Latest B2B News, Top News September 25, 2017September 25, 2017 B2BNN Newsdesk

B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]

identifying ideal customer persona

Identifying Your Ideal Customer Persona (ICP)

Account-Based Marketing, B2B Marketing News, Conference Coverage, Latest B2B News, Sales, Top News August 14, 2017August 17, 2017 B2BNN Newsdesk

There are so many questions about Account-Based Marketing (ABM) that Terminus and #FlipMyFunnel have launched ABX Week. Sangram Vajre, Co-founder and CMO at Terminus, Founder of #FlipMyFunnel moderated the first ABX Week Panel Discussion today. He was joined by Deborah Holstien, CMO at Everstring, Morgan Ingram, Manager, Sales Development at Terminus, and Nate Skinner, VP of […]

abm triathlon marketing

Why ABM is the Triathlon of Marketing

Account-Based Marketing, B2B Marketing News, Latest B2B News, Top News July 24, 2017August 17, 2017 Natalie Staines

In account-based marketing (ABM), “based” is the word to worry about. It’s English’s offhand way of marking the point from which something will develop or grow. It signals that ABM will require nurturing in multiple areas of expertise, one of which will be your weakest link. Much like in a triathlon – the trifecta of […]

account-based marketing

Demystifying Account-Based Marketing (ABM)

Account-Based Marketing, Latest B2B News, Top News June 8, 2017August 17, 2017 B2BNN Newsdesk

There may not be a more commonly used and misunderstood buzzword in the B2B marketing landscape today than Account-Based Marketing (ABM). The most common questions asked about ABM are simple: What is it? How much does it cost? Is it right for my organization? Doug Shirra is Senior Director, Content & Customer Experience Marketing, at […]

orchestrating an abm campaign

Orchestrating an ABM Campaign, With Advertising, Content & Direct Mail

Account-Based Marketing, B2B Marketing News, Conference Coverage, Latest B2B News, Top News May 17, 2017August 17, 2017 B2BNN Newsdesk

Sangram Vajre, Co-Founder and CMO at Terminus, and Nate Hurst, Manager, ABM at Domo, had a whopping 20 minutes to talk about Account-Based Marketing (ABM), and share their case study at MarTech Conference. It was an educational crash course.   ABM Review “The traditional funnel is ‘how to get skinny, fast’.” – Sangram Vajre Basically, […]

vajre revsummit

Evolving to Heroism: “Mega-Trends” in Account-Based Marketing

Account-Based Marketing, B2B Marketing News, Conference Coverage, Latest B2B News, Top News March 11, 2017August 17, 2017 B2BNN Newsdesk

Terminus co-founder and CMO Sangram Vajre delivered the opening address at Revenue Summit 2017, where he examined two “mega-trends” in account-based marketing. Where are we today, what are the challenges we face and where did they come from? What does the future hold in store for the next 15 years? The first “mega-trend” involves the […]

account based marketing

How To Create Intentional Paths That Will Win Customers

B2B Marketing News, Latest B2B News, Top News February 20, 2017February 15, 2017 Jennifer Evans

There’s a concept called Flip My Funnel that the folks at Terminus are using well to promote and explain the concept of account-based marketing. It’s compelling because it turns the idea of lead-generation on its head and says “stop spraying and praying. Rather, map and focus.” The data team at SqueezeCMM is in the process of applying […]

flipping the funnel

Account-Based Marketing: Flipping the Funnel

Account-Based Marketing, B2B Marketing News, Latest B2B News February 14, 2017August 17, 2017 B2BNN Newsdesk

As Sangram Vajre says, “ultimately, account-based marketing (ABM) is about going beyond the typical B2B buyer’s journey to a comprehensive account lifecycle.” Terminus, a company he co-founded in 2014, has turned the traditional sales/marketing funnel on its head by “Flipping the Funnel”. Sangram talked to James Carbary from Sweet Fish Media about ABM in this […]

martech overwhelm syndrome

B2B Trending Conversations: “MarTech Overwhelm Syndrome” and More…

B2B Marketing News, Latest B2B News, MarTech, Top News January 21, 2017August 17, 2017 B2BNN Newsdesk

Welcome back to B2B Trending Conversations, our weekly collection of buzzworthy B2B tweets and social posts. This week, we’ll discuss whether buying LinkedIn followers is right for your company and which followers to avoid. We’ll explore how to increase sales using inbound marketing, learn how to avoid the “dip of disillusionment” in content marketing and […]

account-based marketing

A Peek Behind the Curtain: An Intro to Account-Based Marketing

Account-Based Marketing, B2B Marketing News, Latest B2B News, Top News November 14, 2016August 17, 2017 B2BNN Newsdesk

What is ABM? Account-Based Marketing (ABM) is a strategy that concentrates sales and marketing on targeted accounts within their market, using personalized campaigns designed to the individual account. ABM is a targeted strategy, based on insights. Be the Wizard of your organization. Know your customers’ desires (a brain, a heart, courage, home), and you’ll be […]

B2B Inspiration: Account-based marketing with Sangram Vajre

Account-Based Marketing, Latest B2B News, Top News September 4, 2016August 17, 2017 Tracey Tong

Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]

The Big B2B Reading List

Top News August 26, 2016September 2, 2016 Tracey Tong

Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]

Account-Based Marketing: An opportunity for marketing & sales to renew their vows

Account-Based Marketing, Conversion, Sales June 2, 2016August 17, 2017 Meredith Fuller

Sales and marketing have numerous shared goals. Both want to drive company growth, increase revenue and improve profitability. Still, marketing and sales have grown apart over the years. Marketing focuses on nurturing leads over time while sales concentrates on closing deals as quickly as possible. Marketing teams are often structured around channels and discipline while […]

Account-Based Marketing & The Benefits to B2B Professionals: Join us on Twitter

B2B Marketing News April 18, 2016April 21, 2016 B2BNN Newsdesk

Is account-based marketing changing the way you engage customers? Join in the discussion on Twitter via @b2bnewsnetwork tomorrow, April 19 at 4:30 p.m. EST.  President Jen Evans will be live-tweeting an interview with Terminus co-founder and CMO Sangram Vajre, whose new book, Account-Based Marketing for Dummies, A First How-to Book on ABM for B2B Marketers […]

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