Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertising, Big Data, social media and more. This week, we feature buzzworthy reports on content marketing, social media trends, marketing budgets and the difference between creativity […]

14 questions to help develop your B2B content marketing strategy

Content marketing has been all the rage in marketing circles for the last several years, and B2B marketers are wholeheartedly subscribing to that newsletter. More corporate B2B blogs are popping up than ever before, and B2B hashtags are starting to make in-roads on various social media platforms. Yet B2B marketers are still having trouble executing […]

Yellow Pages gives the green-light to content marketing

The Yellow Pages is going through a major restructuring after it renamed itself YP in 2012. Part of that rebranding includes a content strategy and a marketing campaign called “Make Every Day Local.” As reported by Digiday, this campaign “featuring videos of news, sports and TV personalities including ESPN’s Hannah Storm and reality stars Bill and […]

Infographic: The top content marketing trends of 2015

Experts agree: content marketing is not a fad. It’s an important strategic asset that boosts profitable traffic. In listing the 30 most cutting-edge digital marketing tools, based on its 2015 Digital Marketing Trends poll, Smart Insights put content marketing at number one. B2B News Network recently reported on why you need a content strategy for […]

Why content marketing is facing a shortage of qualified staff

The world of digital marketing is facing a skills shortage when it comes to content generators. You might not think that’s the case, what with the incredible amount of content available online, but according to recent survey results from by SkilledUp.com, a website focusing on online educational resources, there is a critical need for skilled […]

Survey: Marketing executives want to hire ‘creative and data-driven’ staff

As we enter 2015, businesses are developing new content and marketing strategies to continue to make gains in the competitive digital media industry, says a new survey of nearly 200 marketing executives. Also, marketers are committed to hiring staff well-versed in Big Data. Conductor Searchlight, a search engine optimization and web presence management firm, released […]

Why your business needs to create a ‘culture of content’

by Kay Mathews The demand for content is growing exponentially. To meet that demand, creating and refining content must go beyond the marketing department, according to a new report. When the value of content is infused across the organization, a Culture of Content can be the driving force behind an engine of content. A CoC leads […]

Why your business should focus on content strategy in 2015

Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]

Infographic: The science of building buyer personas

If you’re selling a product or service, you need to know your buyers. Maybe you don’t know them personally, but at the very least you need to recognize their personality, their passions, their challenges. Below is a handy infographic breaking down the science of buyer personas, courtesy content marketing firm Single Grain. The infographic’s concluding […]

Don’t put all your eggs in the Facebook/Twitter basket, marketers

Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]

Dissecting the content marketing funnel

Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]

A B2B content marketing editorial calendar program for anyone

Rule #1: don’t put them to sleep. Content marketing is effective, but it’s not easy to plan. If it isn’t aligned to corporate priorities, it won’t get the right results. Without a focus on relevancy and customer needs, it might cause drowsiness. A recent study showed that nearly 50 percent percent of the 88 percent […]

Search Engine Optimization (SEO)

Sayonara SEO firms, hello content relations

Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]