I can only feel pity for those who are forced to bring forward the most completely insane ideas of their boss or senior leadership team. At least, I did in this case. I was developing an executive conference in partnership with another organization, which was trying to apply a degree of influence that was vastly disproportionate […]
Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]
The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]
Ally Motz, President of Sirius Decisions Canada, joined our very own Jen Evans, CEO of B2B News Network for a Twitter Chat yesterday on all things B2B in Canada. If you missed it, we’ve got you covered. He has been leading Sirius Decisions in Canada since inception, and led Gartner Canada before that. Congratulations to […]
If you have been recently named as your organization’s new CEO or Managing Partner, it’s very likely that you have a great many priorities on your plate. To name just a few, you’re mastering day-to-day operations, boosting staff morale, assessing your service mix, and responding to marketplace changes. You might even be tasked with turning […]
Lena Elkins is a business and marketing coach, international speaker, and a member of the Forbes Coaches Council. Specializing in magnetic digital marketing, copywriting, sales funnels, and strong money mindset, Lena takes a straight-forward approach to breaking through major barriers, and reaching accelerated success for her clients. Lena has been featured in more than 100 […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
Planning where to spend your conference budget this year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Digital Summit Series Hosted by: Tech Media Co Dates & Locations: Feb 21-22 – Phoenix, AZ […]
In 2017, B2B marketers were fully focused on account-based marketing (ABM), and that’s a good thing. ABM helps marketers get an accurate picture of active demand units and their needs, allowing for better targeting with the right content. ABM also helps align marketing and sales, shifting the goal across both departments to deepening engagements with […]
For the great majority of professional services firms, growth is on-again, off-again. It’s often unclear what exactly drives the periods of growth, and it’s even less clear how to trigger similar growth in the future. But there is a smaller group of firms that don’t follow this rule. Unlike their peers, they seem to keep […]
‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]
It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]
I love me some Travis Wright, CMO/CTO at CCP Digital, especially when he keynotes (and blows my mind) at the MarTech Conference in Boston. Travis started by saying, “if you don’t use MarTech, you will get left behind,” and do what Wayne Gretzky says “go where the puck is headed.” With over 5,000 technologies just […]
B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
B2B marketers have long faced the strenuous task of proving the impact of their work. Though it remains one of the most daunting aspects of the job, demonstrating ROI is becoming easier thanks to marketing technology and, specifically, predictive analytics. At this point, most CMOs have at least toyed with the idea of launching a predictive analytics-driven […]
CJ Johnson is the CEO and co-founder, with Ambar Januel, of LA-based Januel+Johnson (J+J). He helps brands get “kick-ass with awareness.” After successful ventures in consulting and marketing/publicity for several on-demand mobile apps and startups, he went on to pursue his entrepreneurial passion by creating J+J. He has overseen creative campaigns and consultations for more than […]
Russ Cohn is Quigley-Simpson’s new Vice President, Creative Marketing and Innovation. This new role was created at a point where brand response, performance media, and media innovation are converging and gaining massive traction with clients. LA-headquartered, bi-coastal Quigley-Simpson has, during the past 15 years, amassed an impressive roster of clients, including Chase, Yelp, Sutter Health, HelloFresh, Ritz-Carlton […]
Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]
Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]
