leadership transition

The Power of Marketing During a Leadership Transition

If you have been recently named as your organization’s new CEO or Managing Partner, it’s very likely that you have a great many priorities on your plate. To name just a few, you’re mastering day-to-day operations, boosting staff morale, assessing your service mix, and responding to marketplace changes. You might even be tasked with turning […]

Lena Elkins

Inside The Mind Of . . . Lena Elkins

Lena Elkins is a business and marketing coach, international speaker, and a member of the Forbes Coaches Council. Specializing in magnetic digital marketing, copywriting, sales funnels, and strong money mindset, Lena takes a straight-forward approach to breaking through major barriers, and reaching accelerated success for her clients. Lena has been featured in more than 100 […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

why businesses succeed

Why Businesses Succeed and Grow in Some Cases — and Why Others Fail

For the great majority of professional services firms, growth is on-again, off-again. It’s often unclear what exactly drives the periods of growth, and it’s even less clear how to trigger similar growth in the future. But there is a smaller group of firms that don’t follow this rule. Unlike their peers, they seem to keep […]

emotional storytelling

3 Reasons B2B brands should aim for emotional storytelling

‘A rational framework with no space  — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]

cj johnson

Inside the Mind Of… CJ Johnson

CJ Johnson is the CEO and co-founder, with Ambar Januel, of LA-based Januel+Johnson (J+J). He helps brands get “kick-ass with awareness.” After successful ventures in consulting and marketing/publicity for several on-demand mobile apps and startups, he went on to pursue his entrepreneurial passion by creating J+J. He has overseen creative campaigns and consultations for more than […]

russ cohn

Inside the Mind Of… Russ Cohn

Russ Cohn is Quigley-Simpson’s new Vice President, Creative Marketing and Innovation. This new role was created at a point where brand response, performance media, and media innovation are converging and gaining massive traction with clients. LA-headquartered, bi-coastal Quigley-Simpson has, during the past 15 years, amassed an impressive roster of clients, including Chase, Yelp, Sutter Health, HelloFresh, Ritz-Carlton […]

data-driven marketing strategy

Three Electric Components of a Data-Driven Marketing Strategy

Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]

techweek toronto

The big question for B2B startups: Build a data science and AI team, or buy one?

Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]

node applies AI

Node applies AI to make warm introductions to sales and marketing prospects

A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]

CMO Council

CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]

social media campaigns

How to Execute Effective and Robust Social Media Campaigns

The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]