Allocadia

Bizible and Allocadia join forces to pursue growth in marketing performance management space

The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]

Report: 70% of B2B marketers responsible for generating revenues

A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales. The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

Marketing Pro-Tip: How you can retarget with success

Retargeting with Google can be a powerful marketing tool. A new study from Marin Software looked at the challenges marketers face in Google Remarketing Lists for Search Ads, and came up with some actionable advice. The study gathered 223 enterprise marketers and inquired about their retargeting practices and techniques. To be clear, marketing retargeting is when you […]