Ratehub b2b

From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing

As any entrepreneur will tell you, running a business for almost a decade pushes you to embrace major strategic shifts, particularly as the business enters new stages of growth. As CEO of Ratehub.ca, that’s been true of my experience – scaling our business over the last decade has led us to think differently and to […]

Inbound 2018 HubSpot

5 big messages from Hubspot’s INBOUND 2018

HubSpot’s annual marketing conference wrapped up on Friday.  With over 23,000 attendees, 300 sessions and half a dozen keynote and spotlight addresses (from Deepak Chopra to Alex Rodriguez), this year’s INBOUND 2018 event was bigger than ever.  While Hubspot doesn’t name an official theme for each year’s event, it becomes clear over the course of […]

Clutch B2B content SEO

Clutch quantifies the importance of SEO vs. social in driving B2B audience engagement

While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]

Adina Zaointz

Inside The Mind Of . . . Adina Zaiontz

Headed by director and founder Adina Zaiontz, Napkin Marketing is a Toronto-based marketing firm specializing in web design, social media marketing, SEO, digital advertising, email marketing and marketing videos. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. Prior to […]

Voice search

Voice search and SEO – What B2B owners need to know

Artificial Intelligence (AI), virtual reality (VR), Blockchain, and more are here to help B2B owners grow their businesses. But, if you are not technologically-savvy, these new advances may make you nervous. Well, instead of running away, it’s important to learn how these new technologies work and ways to use them to grow your business.  To […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

Esther Willinger

Inside The Mind Of . . . Esther Willinger

Esther Willinger founded, and is director of Eden Advertising & Interactive, a progressive marketing agency, that includes a team of designers, web developers, programmers, writers, search engine analysts and marketing strategists. Since 1998, Eden has combined creative, technical and online marketing expertise to meet clients’ growth objectives. Esther’s talent lies in helping businesses achieve their desired […]

B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

must have technology

Are you overwhelmed with social media, AI, SEO, or other technology?

What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]

Jeremy Durant

Inside The Mind Of . . . Jeremy Durant

Jeremy Durant is the business principal and co-founder of Bop Design, a B2B marketing agency headquartered in San Diego, with clients around the world. At Bop Design, Jeremy builds relationships with B2B companies in need of a branding, web design and content marketing strategy in order to generate and nurture ideal client leads. What does Bop […]